Judge, 1911-09-09 · page 21 of 24
Judge — September 9, 1911 — page 21: what you’re looking at
What you’re looking at
This page mixes advertising with humor content. The dominant feature is a **Schlitz beer advertisement** promoting their brown bottles as purity protection—a major selling point for early 20th-century breweries competing on sanitation claims. The ad emphasizes scientific processes: filtered air, sterilized bottles, imported Bohemian hops, and underground water sources. The cartoons below are short **domestic humor jokes**: 1. "Not At All"—A father warns against a suitor, but the young man is so lazy he won't even pursue courtship, proving harmless through inaction. 2. "A Run on the Bank"—A child assumes his older brother's return home means the family's finances improved (the bank "won't rattle anymore" without withdrawals). 3. "Trick Would Not Catch Him"—A woman's scheme to attract a husband by writing her name on an egg is dismissed as equally foolish as the egg itself. These are light, family-appropriate jokes typical of *Judge*'s humor section, contrasting sharply with the page's commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
mething New in Hat Decorations. } i | - | Made Pure | i} | Kept Pure It’s the | . rown | B ] | | ottle | f. i | | Cleanliness is a science where Schlitz is | ‘ia brewed. We filter even the air where the aly | beer is cooled. Then we filter the beer. ling | Then we sterilize every bottle. | on We go to Bohemia for hops. Our barley is the selected by a partner in our business. was rely | The water is brought from rock 1,400 feet f the underground. Our yeast is produced forever from ime, the same mother cell. htop é . Schlitz beer is sent to you in Brown Bottles, protecting its purity long from the brewery to your glass. Light starts decay even in pure ee ! beer. Dark glass gives protection against light. | | e ‘i | If you knew what we know about beer, you would say, ‘Schlitz— mal ?. | Schlitz in Brown Bottles.”’ ‘ she your Order a case from your dealer today. i un- See that crown or cork is i sae branded ‘‘Schlita.”* i the un a - The Beer oo | ox . his ‘That Made Milwaukee Famous | his ks i i ge Not At All. A Run on the Bank. j ten- “‘Mary,’’ said her father, **nope you “Willie, Mama has a great surprise i t in won’t encourage young Twillim in his for you.’’ attentions. I fear he is too easy going.’’ “Aw, I know what it is—big bruvver our | “Oh, father, he isn’t going at all. I is back from his vacation.’’ pson j yawned a dozen times last night before | “*How did you know.’’ i tine he took the hint.”"—Birmingham (Ala.) | “My bank won't rattle any more.’” i Herald. — Youngstown Telegram. tain | Trick Would Not Catch Him. his The Bargain Hunter. Maud—‘‘ What do you think of a girl hine “Maybelle is always keen for bar- | who'd write her name on a new-laid egg . | gains."" | in order ta catch a husband?’’ res | “How now 2"" Jack—'‘That it’s a toss-up for fresh- , Mothers. “‘She got a coat of tan as good as ness between the egg and the girl.”’ man fPsstremedy for their eine ooo aera me mine for $50 less.—Washington Herald. | —Boston Transcript. ews. In answering advertisements please mention JUDCE. It will be appreciated. comicbooks.com