Judge, 1911-07-29 · page 21 of 24
Judge — July 29, 1911 — page 21: what you’re looking at
What you’re looking at
This page contains **brief joke items** (top left) and a **full-page Schlitz beer advertisement** (right side). The jokes are short, reprinted quips from other publications—typical filler for Judge. They mock domestic frustration (a man angry about getting a job after unemployment), marital power dynamics (a wife asserting her dominance), and bureaucratic absurdity (the Congressional Record needing no anonymous contributors because it's already ridiculous). The **Schlitz advertisement** emphasizes purity and scientific manufacturing—"made pure, kept pure"—reflecting early 20th-century consumer anxieties about food/beverage safety. It highlights Bohemian hops, underground water, sterilization, and crucially, the **brown bottle's protection against light decay**. This was marketing strategy: brown glass genuinely protected beer quality better than clear bottles, and Schlitz leveraged this technical advantage as a selling point. The tagline "The Beer That Made Milwaukee Famous" reinforces Milwaukee's status as America's beer capital.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Penalty.—*'There penalty provided for everything but stealing a man’s daughter.”” “There's a penalty for that, too.’’ “I'd like to know what it is."” “Hard labor for life.'"—Houston Post. Another good thing about the Con- gressional Record is that its editors are never troubled by anonymous contrib- utors.—Washington Star. No Wonder. so angry about?" “He's been out of work six weeks.” “LT should think that would suit him first rate."* “That's it! He's just got a job.”— Meggendorfer Blaetter. What's your husband ome com cents. Oct. C, Gen'l Distrs. —Mieggendorfer Blaetter. Made Pure Kept Pure It’s the Brown Bottle Cleanliness is a science where Schlitz is brewed. We filter even the air where the beer is cooled. Then we filter the beer. Then we sterilize every bottle. We go to Bohemia for hops. selected by a partner in our business. Our barley is The water is brought from rock 1,400 feet underground. Our yeast is produced forever from the same mother cell. Schlitz beer is sent to you in Brown Bottles, protecting its purity from the brewery to your glass. Light starts decay even in pure beer. Dark glass gives protection against light. If you knew what we know about beer, you would say, ‘Schlitz— Schlitz in Brown Bottles.’’ The Beer ex That Made Milwaukee Famous Order a case from your dealer today. See that crown or cork is branded ‘Schlitz “* Strong—“See here! I | want it settled right now who is going to be the man of this house from this time on!"" Mrs. Strong (witheringly)—‘‘You are, Covered the Ground.—A man who was dunned by a bookseller for a book deliv- ered some time before returned the bill with this written on it: ‘I never or- dered this book. If I did, you did not send it, If I got it, I paid for it: If I didn’t, I won’t.’""—Boston Transcript. Ouch!—Mr. of course. Do you suppose I wish to be anything so insignificant and contempt- ible as a man?"’—Boston Transcript. a | The Least They Might Do.—Mother— me about Spain, romantic “In his last letter, my son asked me to send him a half dollar to buy him a logarithm table.’’ Friend—“‘ Well, really, I do think his college should at least supply his furni- ture.’’—Pele Mele. “Tell Spain."”” “*Well,”’ said the motorist, ‘‘there are a few bad places as you come down the mountains, but in the main the roads are pretty good.""— Washington Herald. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com