Judge — July 22, 1911 — page 24: what you’re looking at

What you’re looking at

This is a **Pabst Blue Ribbon beer advertisement**, not a political cartoon or satire. The page features the product's logo and branding prominently in the center, with a bottle illustrated on the right side. The "pair of blue ribbon winners" refers to two horses shown in an oval portrait at the top left—likely prize-winning racehorses, used as a metaphor for excellence and quality. The advertisement positions the beer as a luxury product for discerning consumers, emphasizing its mild taste and refinement. This represents typical early-20th-century advertising strategy: associating consumer products with prestige symbols (winning horses, fine taste) to appeal to aspirational audiences. The inclusion in *Judge* magazine suggests it targeted educated, affluent readers.