Judge, 1911-02-04 · page 20 of 24
Judge — February 4, 1911 — page 20: what you’re looking at
What you’re looking at
This page features correspondence between C.W. Post (the Grape-Nuts cereal founder) and Dr. E.H. Pratt, a prominent surgeon. Post is publishing the doctor's 1906 testimonial letter to defend against magazine accusations that his health claims and customer testimonials are fabricated. The satire targets Post's marketing practices: he solicits endorsements from respected professionals (like surgeons) and packages them with promotional booklets ("The Road to Wellville") that make quasi-spiritual health claims. Post frames this as promoting "individual soul culture" rather than mere commerce. The cartoon below shows a dining scene, likely mocking the pretentious pseudo-scientific health messaging accompanying food products—a common target of Judge's satire on dubious health claims and manipulative advertising. The irony: Post uses a published letter *defending* against charges of using fake testimonials as *proof* the testimonials are genuine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Inside History. SOME SELF-EXPLANATORY LETTERS. “Battle Creek, Mich., Jan'y 7, '11. “Dr. E, H. Pratt, “Suite 1202, 100 State St., “Chicago, Illinois. “My Dear Doctor: Owing to some disagreement with magazine several years ago they have become quite vituperative, and of late have publicly charged me with falsehoods in my statements that we have genuine testimonial letters. “It has been our rule to refrain from publishing the names either of laymen or physicians who have written to us ina complimentary way, and we have de- clined to accede to the demand of at- torneys that we turn these letters over to them. “Tam asking a few men whom I deem to be friends to permit me to reproduce some of their letters over their signa- tures in order to refute the falsehoods. “We have hundreds of letters from physicians, but I esteem the one that you wrote to me in 1906 among the very best, particularly in ‘w of the fact that it recognizes the work I have been trying to do partly through the little book, ‘The Road to Wellville.’ “Ido not sell or attempt to sell the higher thought which is more important than the kind of food, but I have taken considerable pains to extend to humanity such facts as may have come to me on this subject. “In order that your mind may be re- freshed, I am herewith enclosing a copy of your good letter, also a copy of the little book, and if you will give me the privilege of printing this over your sig- nature I will accompa the printing with an explanation as to why you per- mitted its use in publication in order to refute falsehoods, and under that method of treatment I feel, so far as I know, there would be no breach of the code of ethics, “IT trust this winter weather is finding you well, contented and enjoying the fruits that are yours by right. “With all best wishes, I am, “Yours very truly, C. W. Post."" Dr. Pratt, who is one of the most prominent and skillful surgeons in America, very kindly granted our re- quest in the cause of truth and justice. “Chicago, Aug. 31, 1906. “Mr. C. W. Post, ‘Battle Cre “My dear Sir:— write to express my personal ap- preciation of one of your business meth- ods, that of accompanying each package of your Grape-Nuts production with that little booklet, ‘The Road to Wellville.’ A more appropriate, clear-headed and effective presentation of health-giving auto-suggestions could scarcely be penned. “Grape-Nuts is a good food in itself, but the food contained in this little arti- cle is still better stuff. I commend the practice because I know that the greed and strenuousness, the consequent graft and other types of thievery and malicious mischief generally can never be cured by legislative action. “The only hope for the betterment of the race rests in individual soul culture. “In taking a step in this direction, Mich. your process has been so ori “unique that it must set a pace for other concerns until finally the whole country with genuine, practical flavored istianity. I shall do all that lies in my power in the appreciation of Grape-Nuts not so much for the sake of the food it- self as for the accompanying sugges- tion: iting Battle Creek the other day with a friend, Dr. Kelly, of Evanston, Illinois, while I was consulting with Mr, Gregory, my friend visited your factorie and came away greatly amazed, not only at the luxurious furnishings of the offices generally and the general equipment of the place, but with the sweet spirit of courtesy and kindness that seemed to fill the air with a spiritual ozone that was good to breathe. “The principles expressed in the little booklet, ‘The Road to Wellville,’ I well know are practical and they work in business of all kinds, including sani- tariums, as will be fairly tested before time is done, “TI know you will not regard this let- ter of appreciation as an intruding one. It is simply the salutation of good fel- lowship to you from a man who, although he has never seen you, feels drawn to you by the kinship of thought. “The only thing that makes a man live forever in the hearts of his country- men and his race is the good that he does. Your position in this respect is an enviable one and I wish to extend my congratulations. “Yours respectfully, =. H. Pratt."" Waiter Diner Bait. », Charley, you become quite a man of fa clothes! such jewelry He—Yes; you see, my creditors are very anxious that I should get married.”’ Simplicissimus. m to have ! Such “How often does your road kill a man?” asked a facetious traveling sales- man of a Central Branch conductor the other day. “Just once,” replied the conductor.— Kennebec Journal. A Display of Learning. He was a British workingman, and he had so many children that he used to call the roll before the Sunday dinner to make sure that they were all there. His wife was bringing in the steaming joint; it was time to begin. A writer in An- swers tells the story he cried. who had just reached seventh grade, decided to show off his Latin. *“*Adsum!"" he bawled. For a few moments his father re- garded him with baleful e: “Oh, you've ‘ad some, ‘ave yer?" he growled at last. ‘Well, you jist git then, an’ make room for them as !"'—Youth’s Companion, Breaking the News. Marion, who had been taught to report her misdeeds promptly, came to her mother one day, sobbing penitently. **Mother—I—broke a brick in the fireplace." “*Well, that isn’t very hard to remed; But how on earth did you do it, child? “I pounded it with father’s watch. Pittsburgh Press. A Crying Need. Elastic currency may be all right, but what most people need is adhesive coin.—Richmond Times-Dispatch. * What shall I do with it, sir? “T think you 'd better wring its neck !"" —Londen Opinion. The Reason. Exraminer—"*But if, the rivers run into the it overflow?”” Johnny (taken al cos it’s so full of sponges."’- Sketch. Ss you 8 y doesn’t ck )—** Why—er- London Every lover of a good cocktail should call for Abbott's Bitters, Makes the best. More than half those who fail da so because they try to imitate somebody who has succeeded.—Advertisi In answering advertisements please mention JUDGE. It will be arpreciated. comicbooks.com