Judge — December 3, 1910 — page 4: what you’re looking at

What you’re looking at

# Page Analysis This page from *Judge* is primarily **advertising** rather than political satire. The dominant content includes ads for liqueurs (Pércs Chartreux), French sardines, champagne, wine, and a "Keeley Cure" for alcohol/drug addiction. The center features a photograph of actress **Helen Ware in "The Deserters,"** with humorous dialogue snippets below about government postal stamps and a space-saving folding staircase invention. A sidebar titled "The Secret of It" makes light of a chairman's habit of keeping water and glass nearby during receptions—implying he's avoiding alcohol while others indulge. The page's irony is evident: it advertises alcoholic beverages while simultaneously promoting the Keeley Institute's cure for "Liquor and Drug Using." This contradiction reflects *Judge*'s satirical commentary on American attitudes toward substance use and temperance debates of the era.