Judge, 1910-04-23 · page 24 of 24
Judge — April 23, 1910 — page 24: what you’re looking at
What you’re looking at
This is primarily a **beer advertisement**, not a cartoon. It advertises Barbarossa beer, brewed by the Christian Moerlein Brewing Company in Cincinnati, Ohio. The ad emphasizes purity and quality—standard beer marketing of the era. The reference to being "GUARANTEED BY THE CHRISTIAN MOERLEIN BREWING CO. UNDER FOOD & DRUGS ACT, JUNE 30, 1906" is significant: this invokes the Pure Food and Drug Act, recent legislation (1906) meant to combat adulterated products. By highlighting this compliance, the brewer reassures consumers their product is safe and pure—a selling point in an era when food safety was a genuine public concern. The "People's Choice" tagline and emphasis on "highest awards" are typical period advertising claims to build consumer confidence and brand prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Che People's Choice BARBAROSSA THE FINEST*0/ ALL BEERS Absolutely Pure, DELICIOUS, PALATABLE INVIGORATING. The Drink of Crnsisseuns Our Beers have Received HIGHEST AWARDS «tees» EXHIBITED GUARANTEED BY THE CHRISTIAN NOERLEIN BREWING CO. UNDER £000 * DRUGS ACT, JUNE 30,/906. SERIAL NO 20313. BREWED and BOTTLED By THECHRISTIAN ING@. CINCINNATI, Py /nsist on wee Setting what you ask for “BARBAROSSA"” comicbooks.com