Judge, 1910-04-23 · page 23 of 24
Judge — April 23, 1910 — page 23: what you’re looking at
What you’re looking at
This is primarily a **beer advertisement** for Miller High Life, Milwaukee's bottled beer, rather than political satire. The page uses humor to sell the product. The central cartoon shows a social gathering where a young man (Freddie Fishface) announces he's sailing to Europe. The girls respond enthusiastically—but the joke's ambiguity ("Ex—for you—or for me?") plays on whether they're happy about his departure or upset. Surrounding this are traditional joke columns titled "What Our Grandfathers Smiled Over"—Victorian-era riddles and puns involving wordplay (why is Y like a spendthrift son? "It makes 'pa' 'pay"). These nostalgic jokes emphasize the product's established heritage and respectability. The advertisement strategy positions Miller High Life as a refined, quality beer for educated readers of *Judge*, using genteel humor rather than crude appeals. The bottom banner emphasizes "Quality, Uniformity, Flavor"—manufacturing standards presented as virtues to discriminating consumers of the Prohibition-era or early post-Prohibition period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HIGH LIFE Milwaukee's Leading Bottled BEER WHAT OUR GRANDFATHERS SMILED OVER When Eve told Adam to chastise his| A crusty old bachelor says that! A young lady told a young editor that son, what five Scriptural names did she Adam's wife was called Eve because, he might print a kiss on her cheek, but “Cain Abel." when she appeared, man’s day of happi- that he mustn’t publish it. ness way drawing to a close. : her, did you ever have another esides mother?"" What makes you ask use? ‘Adam,"’ Seth E y in the old family ‘Sir, you have broken your promise,” ait “Misery loves company"’—so does a that you married Anno Domini said one gentleman to another. “Why is the letter Y like an extrava-| marriageable young lady. t isn't mother, for her ‘Oh, never mind! 1 can make an- gant son?” a *% y ” eal ‘ The celebrated portrait painter, Smith. A facetious individual wishes to know whether @ ‘‘bee line”? niust necessarily have a wax end, “Yours is a very hard case,”” said the monkey to the oyster. The captain of a vessel is not governed by his mate, but a mar- ried man generally is. If you cannot have friends without continually cultivating them, the erop may not be worth the trouble. Why is the letter ‘d’ like a asked the young lady of her love The gentleman gave it up. 8 se,” added the lady, odest look at the picture other end of the room, + cannot be wed without it.” An old lady, being asked to subscribe to a newspaper, de- clined on the ground that when she wanted news she manufac- tured it. There is many a man whose tongue might govern a multitude if he could only govern his tongue. other just as good. |” “It makes ‘pa’ ‘pay. pedin A MATTER OF DOUBT. Freddie Fishface—"' Well, gitls | I've come to say good-by—I sail for Europe to-morrow !"" Girls (in chorus) —'* How perfectly lovely !"" Freddie aforesaid—"' Ex—tor you—or for me ?"" Stuart, once met a lady in the street, in Boston, who saluted him with, “Oh, Mr. Stuart, 1 have just eeen your miniature, not like me If a ship is of the feminine gender, why are not fighting vessels called women-of-war in- stead of men-of-war? times get up bon- f diminished size, never of diminished cost. A doctor returned a coat toa tailor because it did not fit him. lor, seeing the doctor at a funeral of ove of his patients, said, ‘‘Ah, doctor, you are a lucky man!”* ked the doctor, plied the tailor, e any of your ork returned on your One ought to have dates on one’s fingers’ ends, seeing they grow upon the palm. QUALITY UNIFORMITY FLAVOR In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com