Judge, 1910-03-26 · page 2 of 16
Judge — March 26, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement, not satire or political commentary**. It's a full-page ad for Anheuser-Busch's "Malt-Nutrine," a malt tonic product marketed as a health supplement. The ad features a woman in period dress holding a bottle, with agricultural workers visible in the background. The copy claims the product provides "health-bringing juices" from barley and hops, marketed as a "blood and strength maker" for those with "plenty of rich life-giving blood." Notably, it's declared "A PURE MALT TONIC and not an alcoholic beverage"—language likely required by Prohibition-era regulations to market what was essentially a malt extract product. The targeting of women and health claims reflect early 20th-century patent medicine advertising practices, before modern FDA regulations on health claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The BLOOM of HEALTH Blossoms only in those who are blessed with plenty of rich life-giving blood. Nothing In The World Equals ANHEUSER-BUS¢y, as a blood and strength maker. Every drop of it is alive with the health-bringing juices of American barley and the vigorous tonic powers of imported Saazer Hops. Declared by U.S. Revenue Department A PURE MALT TONIC and not an alcoholic beverage. SOLD BY DRUGGISTS AND GROCERS ANHEUSER-BUSCH - - St. Louis, Mo. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com