Judge, 1908-12-05 · page 44 of 44
Judge — December 5, 1908 — page 44: what you’re looking at
What you’re looking at
This is a full-page advertisement for Gillette Safety Razors, not a political cartoon or satirical content. It's a Christmas gift advertisement targeting male consumers. The ad emphasizes convenience and modernity: the safety razor eliminates tedious "stropping" and "honing" required by traditional straight razors. It positions the product as time-saving (five minutes versus barber visits) and safer ("cannot cut his face"). The humorous angle—relevant to the era—is the observation that men are conservative and resist new products until women encourage adoption ("it sometimes takes a woman to lead him to it"). The ad appeals to gift-givers by suggesting the razor is universally appreciated by existing users. The decorative holly illustrations and Christmas framing are standard period advertising design. This appears to be from *Judge* magazine's advertising section rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
" neaiiaeel No Honing Gillette Give Him a Gillette Safety Razor for Christmas Ie will use it, never fear! And thank you from_ his” heart every time he shaves. Over two million men are using the Gillette ---any one of them will tell you he would not be without it for ten times its cost. Shaving a man’s life. in the old way is the bane of It means time wasted at the and barber-shop) --- or tedious stropping scraping with the old-fashioned razor, with the certainty of cuts and scratches if he is Besides, nervous or ina hurry. as you New York GILLETTE limes Building Factories : NO STROPPING NOHONING 263 Kimball Building, Boston Boston, London, Berlin, Paris, know, he is not always) shaved when he ought to be. The Gillette makes shaving easy. “Takes only five minutes for a smooth, satisfying shave, no matter how rough the beard) or tender the skin. No stropping, no honing. © Any man It is the one razor that: is safe --- cannot cut his face ---and itis the only razor that can be adjusted for a light or a close shave. cane use: it. A man is conservative. Tle takes to the Gillette like a duck to water once he acquainted --- but, as with other improve- ments, it sometimes takes a woman to lead gets him to it. The Gillette makes a beautiful gift, with its triple silver-plated handle, in velvet lined, full leather case. Standard set, as illustrated above, $5.00. Combination: sets, $6.50 to $50.00. Send for illustrated booklet to-day. The Gillette is on) sale at all leading cutlery, hardware and sport If your dealer cannot jewelry, drug, ing woods stores. supply vou write to us, SALES CoO. Chicago Stock Exchange Building Montreal Gillette Satety Razor comicbooks.com