Judge, 1908-12-05 · page 43 of 44
Judge — December 5, 1908 — page 43: what you’re looking at
What you’re looking at
This page contains **two alcohol advertisements**, not political cartoons or satire. Both promote pre-Prohibition liquor brands as Christmas gifts. The top ad features **Club Cocktails** by G.F. Houblein & Bro., using a romanticized illustration of a woman with a cocktail bottle, accompanied by a sentimental Christmas toast about loved ones. The bottom ad promotes **Underberg Bitters**, a German digestive cordial marketed as a "Yuletide Necessity" that allegedly aids digestion, provides energy, and improves mood—framing medicinal bitters as essential holiday refreshment. Both advertisements reflect the pre-1920 American context when alcohol was legal and openly marketed with health and social benefits claims. The sentimental framing and medicinal language would become impossible after Prohibition's passage in 1919.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIO those that we love, and to those that love us—and to those that love those that we love, | S And to those that love those that love us.” & \ For the Christmas Toast Ge Club Cocktails a mixed-to-measure blend of hne old liquors aged to delicious mel- lowness. CLUB COCKTAILS are a bottled delight, the only perfect cocktails. | No mixed-by-guess- work cocktail ever made can du- plicate their even exquisite flavor. # all dealers. Martini (gin base) and Man- 6 2 Atall deal Martini (in base) and Mi Sey, hattan (whiskey base) are universal favorites. GEHeu blern& Bro, (Sole Proprietor) HARTFORD NEW YORK A Yuletide Necessity Includes UNDERBERG Bitters, the delicious Cordial-tonic, which makes all days like holidays, and doubles holiday pleasures. It adds jollity to joy, and good humor becomes contagious. Gives an appetite for every meal, with good digestion to follow. UNDERBERG Bitters rests you while you work, and is good for everybody at all times. ENJOYABLE AS A COCKTAIL AND BETTER FOR YOU oO 000,000 Bottles Imported to jed Staten At all Hotels, Clute and Restaura hy the tottle at Wine Auk for UNDEREERG, Booklet free Bottled only by H. Underberg Albrecht, Rheinberg, Germany. LUYTIES BROTHERS, 204 WILLIAM STREET, NEW YORK, SOLE AGENTS comicbooks.com