Judge, 1908-11-21 · page 16 of 16
Judge — November 21, 1908 — page 16: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straight advertisement for Gillette Safety Razors, placed in *Judge* magazine. The ad promotes the Gillette's practicality for everyday men, emphasizing its simplicity (no stropping or honing required), speed (five minutes or less), and superiority over traditional straight razors and barber services. It highlights product features like adjustable blade depth and durable construction, then lists prices: $1 for blade sets, $5 for the standard razor with case. The image shows multiple Gillette razor packages arranged above the text. The bottom features the product logo and branding. This represents early 20th-century consumer marketing targeting middle-class male self-sufficiency—positioning the Gillette as an affordable, convenient alternative to barber visits. The emphasis on personal ownership and attachment ("makes a pet of it") reflects period marketing psychology around masculine convenience products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE GILLETTE IS PRACTICAL FOR YOU NY MAN will admit that it is a good thing in emergencies to be able to shave himself—and to have the tools handy with which to do it. If he buys a GILLETTE just for emer- gencies he will find himself using it every day, because it is so simple—NO STROP- PING, NO HONING—it is easy and it is safe. We advertise that a man can have a clean satisfying shave with the GILLETTE in five minutes. We will warrant that the average GILLETTE user does not take over two minutes—and furthermore, that he has a better shave than the barber can give him, better than he can give himself with the old- style razor, in half an hour. Nearly every GILLETTE owner becomes so attached to his razor that he makes a pet of it—thinks more of it than almost any other of his personal belongings—it’s just that kind of a little device. A beautiful piece of mech- anism. A fine tool in every sense. No trou- ble to keep in condition and dependable at all times. HERE ARE TEN fundamental mechanical reasons for the GILLETTE doing the work it does. They apply to no other razor in the world., That’s why you can form no notion of the action of the GILLETTE by using any other razor. The GILLETTE idea is basic all the way through. The GILLETTE is kind to the face. It does its work with any beard and any skin. It is the only razor that can be adjusted for a light or a close shave. New Process GILLETTE blades are paper- thin, flexible, with a hard mirror-like finish and a marvelous keenness and durability. These blades are packed in handsome nickel-plated boxes, hermetically sealed, sani- tary, damp-proof, anti-rust and antiseptic. Price per set of 12 new blades (24 cutting edges) $1.00. Standard GILLETTE razor with 12 blades and triple silver-plated handle, in veivet lined full leather case, $5.00. Combination Sets, $6.50 to $50.00. The GILLETTE is sold almost everywhere. If your dealer can’t supply you write to us. Send for illustrated book to-day. GILLETTE SALES COMPANY NEW YORK 263 KIMBALL BUILDING, BOSTON CHICAGO Gillette Factories: Boston, London, Berlin, Paris, Montreal Vea} WU, ~~ comicbooks.com