Judge, 1908-10-03 · page 11 of 16
Judge — October 3, 1908 — page 11: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains: 1. **Evans Ale advertisement** (top left): A simple product endorsement claiming Evans ale has "stood the test of 122 years" for quality and value. 2. **O'Sullivan's Rubber Heels advertisements** (majority of page): Multiple ads promoting O'Sullivan's brand rubber heels for shoes, emphasizing durability, energy, and elasticity. The ads contrast O'Sullivan's "New Live Rubber" heels against cheaper imitations, arguing that competitors cut corners to reduce costs. 3. **Small satirical items** (scattered): Brief jokes and quips, including one about a child confusing "porpoises" with "purposes" and another about a poet's obscure meaning. 4. **Gillette Safety Razor ad** (right side): Promoting their "New Process" blades as superior and rust-resistant. 5. **Small cartoon** (bottom): Shows an adult and children with minimal context visible. The page reflects early 20th-century consumer advertising emphasizing product quality and brand loyalty over competitors.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE KNEW. Teacher—* ral of pauper’ Tommy—"Why, porpo'ses, ma'am! —Yonkers Statesman. ters and grape fruit is the popular breakfast diet. EXPLAINED. “What did you mean by this poem? inquired a delegation of admire I didn’t mean anything,” answered | pc's . y be superior to any blades heretofore placed It seals itself hermetically every time it is LD. friends are the best th seat boot Cranky J wrote that] onthe market lv aula damp ted protects friends « ale the bes m for a monthly “magazine r Their cord the rom rust in any climate, thus pro- friends old ale the best pot expect it to be published in a book jo eae ba ah ‘craid Jongng there ad lay. ” ale — Evans as $ + collectic miseille Couriersdour= Sri Atari achooicange dab ther cll pike i. ile ans: has stood the collect! fecting the process necessary to produce them. TWELVE “NEW PROCESS“ GIL. test of 1 ye solely on™" Their success has proved our wisdom in PTE BLADES ARE PACKED IN its Merit and intrinsic Worth. somers wit tind ars. Winslow's Soothing Syrup the ting a steel made after ‘our own formula, THE BOX. We Mea rants, Salome amt tale Lest remedy for their chikleen, ‘a bottle. specially refined to answer the requitements of TAIL PRICE IS ONE our new process Of course it isn’t absolutely sure that It is more blessed to give than re of them has justibed the cot A GILLETTE. with “New Proces the man who never puts off till tuemor- — especially in f somethin, a pate maclunes which sharpen each blades will give you more comtort row what he can do to-day was workinge will cause a dark swelling. over th Leet UY and insure thew wavarying ine satisfaction than any shaving device you wenal. te Somerville O’Sullivan’s Heels of New Live Rubber Give Energy and Elasticity to Your Walk —— do to have y y In the economy of heels of ead sabe Sekt Pan ere essential factor. wear rubber he mand O'Sullivai have energy, life, dura, bility | and alter ‘telling you why you should de mand them, if you don't get them, it's your fault. We havein mind many Frople fen whom rubber eels are an absol cessity,but none than the Housekeepers. Jutietsand Oxfords for Nothing explains the value of ‘Heels of new live robber sn, walking better than Mr. Cai re werion of cas <element necessat for the United “States currency, The energy. yes. the energy ol eew AVE Rucker UNDER YOUR EVERY HEEL AT fund or wale is what Or Ndrsed are. generally sawn ee } made with Robber heels you want on. Enerey to walk, ene The merits of the GaP the more enctey avatactaress to $0 204 the more lifey the more success the more achieve ment, the more happi ness: energy imparts en- erey: energy means power. but the few cent Old Kind that looks lik fubber, and it ts p: Out as just as good t the Housekeeper or who. ever it may be — and there are thousands who tse them. NOW THIS IS TO TELL THE PUBLIC IMITATIONS ARE ea “NOT AS GOOD."* ty stat seer They are used be- at sed oy cause they cost less than O'Sullivan's, and the few cents saved by the manufacturers is taken out of the vital point—the comfort to the wearer. If those using house shoes with Rubber Heels on will re- fuse to accept imitations they'll show the dealers that they know. There's only one kind of heels made of New Live Rubber, that have en- ergy, life and durability—O'Sullivan's. The same difference exists between O'Sullivan's Heels and the imitati that there is between the live and the dead one. ‘put on any fe Apply it to your the youne people nee the Comefvatives beh the tumes people nee tnd what ftnere to mart atweltspeat life so well Ss'energy in the centena Last Fall, when the O'Suhivan Rubber Com pany bed an opportentty Boave 10" percent im the cost of ther heel trode vabbers, THEY So605, They wisely agplied the 10 per cent to secure added PNETEP? chastity and deurabiity to heir heels soles and othe ota higher erage of Para S4ditional cost to the public They want no thanks for doing 40: the fact is cited 1g show the business policy of the O'Sul ivan Company: The purpose of this communication to the pub 1b call attention to the energy. lite and MUTI NECESSITY for this gualty it ENE for this quality ia SN'FOR the heels TO FILL THEIR MISSI THE PEOPLE. O’Sullivan’s New Live Rubber Heels Encourage Walking Have a pair fitted to your street shoes and you'll want to walk. ALL SENSIBLE people WEAR THEM. Whether you work with your hands or brain, or both, whether you stand or walk, heels of NEW LIVE rubber will aid you. They act as a buffer against the daily grind. For Men and Women who are doing things, who are making the city’s wheels move, they are ABSOLUTELY NECESSARY. Only cost 50 cents and they wear TWICE AS LONG AS LEATHER, so that they are CHEAPER TO WEAR. When you decide to get rubber heels demand O'SULLIVAN’S; they are the PIONEERS and the only kind made of LIVE RUB- BER. The name O'SULLIVAN on RUBBER is like “STERLING” on silver. All shoe dealers will supply you. O'’SULLIVAN RUBBER CO., LOWELL, MASS. HUMPHREY O*SULLIVAN ler ub the Hubber Meet Industry what the carreacy needs. jah aveds to the low cost of TIT IN” THE fubber, without any mmy, what is the plu- With men of affairs a teaspoonful of Abbott's Bit- “New Process” GILLETTE Blades AN INSTANTANEOUS SUCCESS “New Process” GILLETTE blades have been on sale at all dealers since September 1st, 1908, and have scored an unqualified success. Their wonderfyl keenness, durability and finish is fully recognized and proves them to Greater durability means a lesening to the already low cost of a daily shave with the Gillette Safety Razor. ‘The unique nickel-plated box, too, is gen- cually praised. ever tried. No matter how you are now be: ing shaved it will pay you to adopt the “GILLETTE Way.” It will save you money lime worry. The standard « ted razor and 12 ined case, New Process” GILLETTE paper-thin, hard as flint, and STROPPING NO HONING. ‘The coarsest bes jelous keennes blades are quire NO teadily yields to their consists of tiple silver New Process” blades Price $5.00. Beyond the efficient and satisfactory tesults derived from “New Process” blades, feature of greater durability cannot {ail to attract old and new friends to the "Gillette of perfect shaving, only posible New Process” blades GILLETTE SALES COMPANY BOSTON 263 Kimball Bldy, NO-STROPPING NO. HONING JRavzore Combination sets containing toilet acces. sories, at prices ranging from $6.50 to $50.00, At all hardware, drug, jewelry, cutlery and sporting goods dealers New York 23 Times Bldg. Chicevo 263 Stock Exchany= Bldg. INTO TEMPTATION. Hicks Mr. Gayboy ix going. to keeps good time he always boasts of it, spend a fortnight at Old Orchard while in a spirit of s if he had his wife is in th . made the change, Wick Hicks Ye: Dh, ought to tie a string around hi: 3 what of it? nothing! Only she finger to remind him that he is mar | Somervitle Journal, A STRAIGHT TIP. » think they want what Chicago Record: Herald, it, but don’t complete pallin- ober, THE LIPTLE BROTHER hair he has no teeth, Someone has cheated papa; they ad of anew comicbooks.com