Judge, 1908-07-04 · page 16 of 16
Judge — July 4, 1908 — page 16: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page features Mennen's Borated Talcum Toilet Powder, marketed in 1908 as a multipurpose cosmetic for both men and women. The illustration shows a barber shop scene with two male portraits in medallions labeled "Pure" and "That 10X" (unclear references, possibly brand endorsements or quality marks). The central image depicts a barber applying powder to a customer's face, surrounded by various toiletries and grooming products on a shelf. The text emphasizes the powder's benefits: soothing skin, preventing chapping and chafing, and being antiseptic. It notably appeals to male consumers post-shaving and assures purchasers of authenticity via the non-refillable box featuring Mennen's face—a guarantee under the 1906 Food and Drugs Act. This reflects early-20th-century marketing that normalized cosmetic use among men within professional grooming contexts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a ‘ i as for you, take wile’s advice, she knows. Women ue Mennen’s because it soothes and he because it improves « poot complexion and preserves a perfect one. It's best for men who shave, too; alter bathing and after shaving it is delightful. Insist upon your barber using MENNEN’S ‘iiciw TOILET POWDER TALCUM on YOUF face, no matter how cheap « powder he may use on others. Mennen’s keeps the skin smotth and healthy, relieves and prevents Chapping, Chafing, Sunburn, Prickly Heat, and all skin roughness. It is antiveptic, and will prevent any of the skin diseases often contracted. For your protection the genuine is put up in non-refillable boxe the “Box that Lox,” with Mennen’s face on top. Guaranteed under the Food and Drugs Act, June 30, 1906. Serial No, 1542. Sold everywhere, of by mail, 25 cents. Sample free. Tey MENNEN’S VIOLET (Beratad) TALCUM TOILET POWDER=It has the acent of fresh-cut Pasma Violet. Sample free MENNEN’S SEN YANG TOILET POWDER Osiental Oder, No samgles MENNEN’S BORATED SKIN SOAP (hive wrapper). Specialy prepared for the nunery. No samples ‘Seo tree, for 2-ceot samp to pay postage, one set Mennen’s Bridge Whint Tallies, enough for ix tables. COPYRIGHT, 1908, BY JUDOR COMPANY, FUBLIBNERS, FIFTH AVENUE AND MADISON SQUARE, NEW YORK.