Judge, 1908-05-16 · page 14 of 16
Judge — May 16, 1908 — page 14: what you’re looking at
What you’re looking at
This page documents Judge magazine's successful promotional gimmick: a doughnut emblem used to advertise the magazine's optimistic messaging about American prosperity. The "Our Doughnut" section collects letters from newspapers, businesses, and individuals enthusiastically adopting the symbol for publicity purposes—some wearing it as buttons, others displaying it in their editorial columns. The satire is gentle: Judge is celebrating how widely its doughnut symbol has been embraced as a marker of business confidence and patriotic optimism during what appears to be a period of economic growth. The accompanying cartoons and advice column represent typical Judge content—domestic humor and practical (if tongue-in-cheek) guidance for readers' personal problems. The advertisements for Philip Morris cigarettes and the Martinique Hotel suggest this represented a prosperous advertising market. The "Big Cross" seed company logo indicates agricultural prosperity was part of the narrative being promoted.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OUR DOUGHNUT. The record established by Jupce’s; — For the ben Full Dinner Pail bids fair to be eclipsed a favorite, we ha by the popularity of the Prosperity | Perfect Ladi Doughnut. Newspapers and business who has troub! ' firms are continually added to the list of who will at i those who are using the emblem for pub-| may demand. licity purposes of every sort, and @/ Dear Mr. Hok: What I do with small army of individuals are wearing the crayon portraits of my husband's the button, Here are some of the let- family? I don't dare hurt his feelings, it of our women readers in the myriad homes whe! ntered into an arrangement with the Companion,"” Mr. Hik Hok. Any # of household or heart may go in perfect confi rvals convey through these pages advi bank, for him is doughnut cut, which you so kindly fur-; We give it up, madam; there isn't nished us. We send this with the point| any answer. But it is always possible in view of showing you what good use for you to have th : we are making of same. ‘Thanking You jng-room, and eat in the kitchen, for your co-operation, we remain, YOUFS | Dwar Mr. Hok: 1 am only a m very tral; I, too, have my. troub) lows me only twenty-five carfares and lunch, and I am getting a bad name for sponging on my friends. Do you see any way out? Youn Peter Tibbitts, Concord, N. marry him before he comes to, De How shall I begin it? literary. Yours ir Mr. Hok: I want to wri +. E, WATERMAN COMPANY, 173 Broadway, New York. ntlemen: Here is your stamp. me adoughnut—it’s the best damn thing I ever saw. Pardon the damn, but it's a word I always use to express my pro- Begin anywhe: far as you like. Th a feeling out of your syste money. Make her pay you for the p: t Claude Montmorency ¢ nut cartoon, which I understand you) ing; for scalding milk bottles, two cents have ixsued in button form. __|per bottle; for gathering clothes-pins, I would appreciate it very much if} three cents per gathering; for stirring between clinched shall not daunt inted diss you could spare me two or three of these | things on the stove to keep them from nine. ties buttons; in fact, am inclosing you a | bur ents per dish; for wrap- with her this night. half dozen two-cent stamps, and I am| ping up articles in newspapers and cam-) 2. Antoinette Gil le and one nt per art taking the liberty of asking you for that | phor, one pry-tinted boud: ing in ne Jupce: full eredit with Thanking. you in adv | swer, Lam, CONTINENTAL CLOTHING House. spapers, provided I give t ch insert pe your a awaits your word.” In a& moment her animation, Throwiny her shoulders, company with a young n vars. He is a noble y though he sometime: and buys me ange man takes me to shows alyship chitfonie hurried j | puts all the rest bouillon, | tlemen: We notice some of the - — { papers are using t f your ughnut desig apers? * * | and we would like to earry the doughnut on our editorial page for some Yours very truly, | Tue Newark Gazette, Newark, N. Y. n: We are pleased with your | er doughnut cartoon to the extent } that we would like to spread the gospel } ng it standing daily at the head Jitorial columns, of course with | If you have | 1 anewspaper, and will send it along with permission, we will do this forthwith. Very truly yours, Warernury Rerustican, Watertown, Conn. The list grows longer every day. In addition to th w other of the spapers on the Equitable Life y, the Evening Te } grap . OL; the Ohio Farmer, | the Michigan F Gazette, Hoard’s Farmer, the St. Paul Louisville the Dairyman, Breeder's Wallace's Agriculturalist, Home Wisconsin Dakota and Farm, sand indi- tton-wear- | EVEN SO. Mt Mr. Chica chi JUDGE’S WOMEN’S DEPARTMENT. upc mous editor of “ Th ct lady among our readers jence to Mr. Hok, or comfort, as the case | and put a firecracker under him. runs away for good, don't cry about it; but if the shock renders him unconscious, fro Marie last evening, and she looked But somehow I feel that my love I don’t feel bad the he doesn't come around, Isn't ters: and at the same time I don’t like them this terrible of me? What shall I do? Gentlemen: We take pleasure in in- on the dining-room wall. Yours in Luela Evans, closing herein a sample of an ° trouble Maude Des Moines, Ia. which have had imprinted with the | Evansvill Wait until the Fourth of July, Lulu, If he a book. I feel that Tam Esmeralda Jenks, Harlem, N.Y. my dear, and go as sooner you get such | the bette found convictions. Very truly, | What ‘ou do, Peter, don't run into A few excellent starts may be made as / , | debt outside the family. Would suggest follow: Albert Lea, Minn, | that you ask her to let you earn a litth 1, It was a dark and stormy night. t stealthily off If Lam any judge I consider that you of the housework which you do. The his back piazza, concealing a lantern be- have certainly sized up the business | following hints may aid you: For rocking peath his coat. situation most perfectly in your dough-| the baby evenings, ten cents per ¢ “Her buck fence is high,’ he hissed, eth, ** but obstacles ‘n though sharp- 8 line the fence-top. shall never clope erbilt sat in her idly toying with a number, are in the boosting busi-| for putting it away in the attic; L 1- «d curling- tongs. ness, and I would like very much to have | ing. h ick, two cuntes nd in French. a haif dozen good boosters here wearing shopping, And will he | j your buttons, per cent. © ing | Cuampen or Commence, ticles purchased by her, fifteen cents "At that moment the butler, attired in } Elmira, | pre-artle All this ought to k pink and purple livery with gellow sp: Can I use your doughnut for advertia- | "he won't pay w bowed respectfully before her. Dear Mr. Ho Viscount Champignon def as all around the Their reputation stands behind them. They stand behind theic: reputation. PHILIP MORRIS ORIGINAL LONDON CIGARETTES maintain today the same high standard of quality they established half a century ago. Sold Everywhere Qe. HOTEL MARTINIQUE BROADWAY AND 33D STRERT, HERALD SQUARE, N. ¥. CITY, Feace gpm weston THE IOHEST CLASS OF pet ACCOMMODATIONS MARTINIQUE HAVE, AN AN: ‘ATION Satie Management as St. Deis Hotel. Collars ant Cuffs GS BARKER BRAND S® j | MADE oF uneN sizes IS< FOR2a¢. Gat PAPER WAREHOUSE | Now. 22, 34, and 36 Bleve! | Branch War ALL KINIS OF PAPER MADE TO ORDER. sizes PROGNOSTICATION. Arthur—* Come now, G nnie; are “Probably both, my dear SERVED HIM RIGHT. “Aw, L suppose you don’t keep puppy biscuits in this benighted village “Oh, yes, sir. In a bag, or eat ‘em tere, sir?"”—Tatler. } ens in every comer quite pale and fa Is she delicate j 0 nion. Mrs, Pittsburgh indeed! “There is not a girl in society as indelicate is going some as Marie.” thi ute We Lie dot tha tril wh the tril ber cou wor ‘The comicbooks.com