Judge, 1907-12-07 · page 8 of 48
Judge — December 7, 1907 — page 8: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not political satire. It promotes P.B. Ale from Bunker Hill Breweries (Boston/New York). The visual features two jovial, identically-dressed figures in 18th-century colonial attire (tricorn hats, ornate coats) seated at a dining table with bottles and food. The "Festive Board" tagline connects to convivial dining. The humor is mild and non-satirical: the copywriting argues that while diners disagree about food, they universally agree ale enhances any meal. The colonial costume styling appears decorative rather than referential—likely chosen for "festive" ambiance and American heritage branding. The advertisement emphasizes the ale's availability at prestigious Manhattan establishments (Waldorf-Astoria, Hotel Astor) and major distributors, positioning it as a premium product for affluent audiences—typical high-end advertising from the pre-Prohibition era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Festive Board Good fellows may differ as to what’s best to eat. But they never differ as to what’s best to drink. It’s P. B. Ale every time. Whether you eat chop, rabbit or lobster, P. B. is the ale to give zest to the dish. It makes “good digestion wait on appetite and health on both.” Whatever you eat, drink P. B. SERVED AT the WALDORF-ASTORIA, HOTEL ASTOR, FIFTH AVENUE HOTEL, SHANLEY’S, MURRAY'S, HEALY’S, CAVANAGH’S, BROWNE'S CHOP HOUSE, and ail leading Hotels, Restaurants, Cafes, etc. SOLD BY PARK & TILFORD, ACKER, MERRALL & CONDIT CO., CLEMES & O'BRIEN CO., New York; S. S. PIERCE CO., Boston; C. JEVNE & CO., Chicago, and all first-class dealers. A. G. VAN NOSTRAND BUNKER HILL BREWERIES New York Office, 42 East 23d St. Boston, Mass. comicbooks.com