Judge, 1907-12-07 · page 48 of 48
Judge — December 7, 1907 — page 48: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes the Gillette Safety Razor, claiming revolutionary innovation in shaving technology. The ad features a well-dressed man holding the razor, presenting it as a major breakthrough—"the only new idea in razors for over 400 years." The pitch emphasizes convenience: no stropping or honing required, quick three-to-five-minute shaves, and disposable blades (revolutionary at the time). The marketing targets middle and upper-class men concerned with daily grooming efficiency and cost-effectiveness. The ornate decorative border and prestigious placement in *Judge* magazine suggest this was a luxury product positioned for wealthy consumers, despite claims of economy. This represents early 20th-century consumer advertising strategy: presenting modern manufacturing convenience as a lifestyle necessity and status marker for gentlemen.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
My razor is the only new idea in razors for over 400 years. It is absolutely safe in its work—uses a thin wafer blade with double edges, which, by a turn of the handle, is adjusted for either a light or close shave. The “Gitterre” is always Ask your dealer for the ; “Gi ” 49. ready — no honing, no satete ; day, and stropping, and with shave yourself with ease, > lathenne ou comfort and economy PROPER DAHER J c for the rest of your life. can shave yourself in three to five minutes : An ideal any and every morning holiday in the year at a cost of a fraction of a cent per day. Just try it yourself and you will find you would not part with it for many times its cost. The double-edged, flexible blades are so inexpensive that when they become dull you throw them away as you would an old pen. The Gillette Safety Razor consists of a triple silver plated holder, 12 double-edged blades 24 keen edges, packed In a velvet lined leather case, and the price is $5.00 at all the leading Jewelry, Drug, Cutlery, Hardware and Sporting Goods dealers. Combination Sets from $6.50 to $50.00. If substitutes are offered refuse them and write us at once for our booklet and free trial offer. GILLETTE SALES COMPANY 263 Times Building, NEW YORK CITY filet satay NO WE NO uC comicbooks.com