Judge, 1907-10-12 · page 14 of 16
Judge — October 12, 1907 — page 14: what you’re looking at
What you’re looking at
This page is primarily **advertising and filler content**, typical of early 20th-century magazines. The main elements are: **Advertisements:** - Liqueur Pères Chartreux (French spirits) - Trimble Whiskey (prominent right-side ad) - Cocoanut Sauce (bottom right) - Jasper's Hints to Money-makers (investment advice column) - Herbert D. Shivers cigars (extensive pitch about "15,000 active accounts") **Brief Humor Pieces:** Short jokes about marriage ("fighting did start a few weeks after the ceremony"), optimism, and platform speeches by politicians—typical light satire. **Judge Company Self-Promotion:** Large advertisement for Judge's own magazines (Judge's Library, Sis Hopkins' Own Book, Judge's Quarterly) claiming over one million circulation. **No significant political cartoons or caricatures are visible**—this is a back page dominated by commercial content and house ads typical of era magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: | | 5 UNEQUALED EXCELLENCE UNSURPASSED LIQUEUR PERES CHARTREUX Mater & Cou 45 loadway, New V Sole Aigents for United States RIIIII IIIS ISI II IIIIIIIIIISIIISSIISI IIIS IISIIIIIISIIIIIIIIIIII IIIS: ; : 3 | ; 3 °y Ny trie 2 FOLLOWED CLOSE AFTER. “You were married before the war, weren't you 2” | “Well, yes; the fighting did start a| few weeks after the ceremony."—Smart Set, THE WAY IT OFTEN GOES. “The old man was one in a thousand !" Yes. His three sons are all ciphers.” —Broadway Magazine. Jasper’s Hints to Money- makers @ Do you ever make investments in Wall Street securities? Do you ever buy of tell stocks or bonds? If 80, do not fail to read " Jasper's Hints to Money-makers'* ‘every week in * Leslie's Weekly," in which questions regarding stocks and bonds are honestly and conservatively answered, and hints given as to the outlook in the @ock market from week to week. This is the moft reliable financial department publish. ed in the United States, and thousands have teftified in writing that it has either made or saved them money. @ Buy a copy of ‘Leslie's Weekly” at your newsdealer’s for ten cents, and see for self, or send ina three mont! trial subscription to **Leslie’s Weekly” for $1.00, which will give you the right to free an- swers to any que regarding “*-chs and bonds which you may ask. Address Judge Company, 225 Fourth Avenue, New York. CHEAP, Cheaper gas is wanted in the east and west ; and the politicians are not charg- ing a’cent for their platform speeches !— | Exchange. will find Mee. W Sat remedy for these w's Soot mi ase a bottle. | ine Sy JOHNNY KNEW. The parson (meeting Johnny, who is just returning from a bath)—* Johnny, !can you tell _me where iittle boys w! bathe on Surtlays go to ?” | Fohnny—« Yes sir. Come along with me and I'll show you."—Chicago News. | No tonic made better than Abbott's Bitters. Meets every requirement. OPTIMISM. An optimist is any man who thinks it might have been worse. — New York Times, | There are fifteen thousand | active accounts on my books That is, there are fifteen thousand men con- | tinuing to buy cigars from me after they have given my cigars a fair trial. This is about the best evi- dence that T can offer that my cigars make good. There are almost as many reasons why they do. I will name three or four here. First, economy. My custo- mers get their cigars at strictly wholesale prices. Next, they know what they are getting. Every cigar is as I describe it Another. The cleanest cigar factory in America. Still more. Clean, clear, straight tobacco, No drug- ing, doctoring or flavoring. All strictly Aand made cigars. No machine in the world will make a cigar that will smoke as well as one made by the trained human hand. Another. Fair treatment. 1 never ask a man to buy my cigars until he has given them a fair trial at my expense. T manufacture every cigar that I sell, and my factory is not a little basement affair on a side street either, but a full size five story city Luilding liter- ally within the business heart of Philadelphia, and I find it none too large for my ever increasi MY OFFER IS: I will, upon request, send one hundred Shivers’ Panatel on approval, to a reader of JUDG express prepaid. He may smoke ten cigars return the remaining ninety at my expense, and no charge for the ten smoked, If he is not pleased with them; If he is pleased and keeps them, he agrees to remit the price, $5.00, within ten days. Be sure and state which you prefer— light, medium or dark cigars. My Panatela cigar is hand made, of clear, clean, straight, long Havana filler with a genu- ine Sumatra wrapper. It is the retailer's toc cigar. I make other cigars than the Panatela. If you prefer some other size or shape, or cigars with Havana wrappers, permit me to mail you my catalogue, and explain more fully my methods of supplying smokers with genuine cigars at wholesale prices. HERBERT D. SHIVERS 919 Filbert Street Philadetphia, Pa. Next. output. At all druggists’. | you do / wwe” Trimble WHITE, HENTZ & CO. Phila. and New York drink, drink Tri a 4 Mbia» Ask for Whiskey High Ball. The best of all. y Green Label. AT ALL FIRST-CLA DEALERS A VARIATION. “Tnote,” said the tourist, “that there are certain meaningless phrases popularly employed in this country. For instance, without being really interested in the slightest degree, people constantly say, * How are you?” “Yes,” answered Miss Cayenne, “ ex- cept in Boston, There they say, * Who are you?’ "—Washington Post, DIDN’T HURT HIM. Towne —* My wife's doing her own | cooking now. Browne—" Well, you don’t seem to mind it.” Towne—"No; 1 say she’s doing her own cooking. I get mine down at a res- taurant."—Philadelphia Press. Consistency may be a jewel, but a girl prefers a solitaire. companies. scription list. zines during one year. JUDGE COMPANY, 225 SiS HOPKINS. (OWN Book The magazines sell for ten cents a copy, the quarterly for twenty-five cents There are no copies given away and none returned. enough to satisfy the requirements of the United States Government, but pre’ ably ninety-eight per cent. of all this vast output is sold for cash through the Here is a circulation each year of over 1,000,000 copies of illustrated peri with covers printed in colors. And this is an ever-changing circulation, so that there is hardly any duplication, month by month, such as there would be by an all sub- The Fourth Ave., New York City THE JUDGE COMPANY’S MAGAZINES Sworn Circulation Over One Million Copies It call to our two monthly magazines and our quarterly, as advertising mediums, suitable for ticle intended for famil The paid circulation of JUDGE'S LIBRARY, acces ing to figures furnished by the Association of American Advertisers, aver 41,826 monthly, total of nearly $00,000 copies a year. The circulation of SIS HOPKINS’ OWN BOOK, ac- cording to the same author. ity, averages 36,876 1 ly, a total of over 400,000 copies a year. The circulation of JUDGE'S QUARTERLY averages more than 26,000 each issue. The subscription list is lorge cals Specimen copies and advertising rates on request. Special rates furnished where an advertiser uses the entire twenty-eight pagae comicbooks.com