Judge, 1907-04-13 · page 15 of 16
Judge — April 13, 1907 — page 15: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Peter's milk chocolate, made by Lamont, Corliss & Co. (New York importers). The ad features an Alpine climber triumphantly planting a flag at a mountain peak, visually reinforcing the tagline "High as the Alps in quality" and the claim that Peter's stands "alone at the top" among eating chocolates. The mountaineer imagery emphasizes superiority and achievement. Key sales claims include: the chocolate is "pure, wholesome," "irresistibly delicious," and customers "never grow tired" of it. The ad combines aspirational adventure imagery with straightforward product benefits typical of early-20th-century advertising, when chocolate was still somewhat of a luxury item and Swiss/Alpine chocolate had premium associations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AT THE TOP! High above all other eat- ing chocolates stands Pure, wholesome and “Irresistibly delicious.” “You never grow tired of PETER’S.” LAMONT, CORLISS & CO., Sole Importers, New York.