Judge, 1907-02-23 · page 11 of 16
Judge — February 23, 1907 — page 11: what you’re looking at
What you’re looking at
This is **not a satirical cartoon but corporate advertising**—a full-page promotional statement for The Prudential Insurance Company of America, published in Judge magazine's January 1907 issue. The page presents The Prudential's financial achievements: $127 million in assets, over $1.25 billion in insurance in force, and $1.25 million in dividends paid to policyholders in 1906. The only visual element is a Gibraltar rock illustration with text claiming "THE PRUDENTIAL HAS THE STRENGTH OF GIBRALTAR"—a metaphor for financial stability and security. The advertising emphasizes trustworthiness through specific metrics: efficient administration, increased payouts, expense reduction, and favorable mortality rates. The closing line ("For Every $100 of Liabilities The Prudential has $119 of Securely Invested Assets") quantifies financial reliability to reassure potential customers. This represents early 20th-century corporate image-building through Judge's pages, targeting affluent readers who purchased insurance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
31 Years of Success THE PRUDENTIAL Foremost in Public Usefulness, Security and Public Confidence Thirty-first Annual Statement, January 1, 1907, shows: | Woe . . 127 Million Dollars TABILITIES ( (including Reserve over $103, 000 ,000) nearly ‘ ‘ 107 Million Dollars CAPITAL STOCK, 2 Million Dollars SURPLUS (largely for ultimate payment of dividends to Policyholders) . over 48 Million Dollars INCREASE IN ASSETS, near! 20 Million Dollars PAID POLICYHOLDERS - DURING 1906, 16 Million Dollars _— IN AMOUNT PAID POLICY: HOLDERS 1906 over 1905, 2 Million Dollars TOTAL PAYMENTS TO “POLICY HOLDERS to Dec. "31, 1906, over 123 Million Dollars CASH DIVIDENDS AND OTHER CONCESSIONS Not Stipulated in prigiaal’ comacts and Voluntarily Given to Holders of Old Policies to date, . 7% Million Dollars LOANS iol POLICYHOLDERS ON SECURITY OF THEIR POLICIES, near! 5 Million Dollars NUMBER OF POLICIES IN FORCE, nearl Hf " 3 ‘ 7 Million NET INCREASE IN INSURANCE IN FO CE, over . : ‘ 82 Million Dollars Bringing Total Amount of Insurance in Force to over One Billion, Two Hundred and Fifty Million Dollars. The Year's Record Shows : Efficient, Economical Administration. Increased Payments to Policyholders for Death Claims and Dividends. Large Saving in Expenses. Lower Expense Rate than Ever Before. Age Reduction of Expense Rate in Industrial Depart- « STRENGTH OF ment nearly 34% of Premium Income. "GIBRALTAR Favorable Mortality Experience. { The business operations of The Prudential are confined to the United States and strictly limited to selected lives. Dividends to Policyholders during 1906 } $1, 2 50, 000 over Dividends Payable to Plots $1, ca 000 during 1907 nearly : Many tatters from Polteyholders reestving Dividends demonstrate that the results ‘than meet the expectations of the Insar THE PRUDENTIAL INSURANCE CO. OF ASERICA JOHN F. DRYDEN, President Incorporated as a Stock Company by the State of New Jersey Home Office, Newark, N. J. For Every $100 of Liabilities The Prudential has $119 of Securely Invested Assets comicbooks.com