Judge, 1906-12-29 · page 15 of 19
Judge — December 29, 1906 — page 15: what you’re looking at
What you’re looking at
This is primarily an **advertisement for President Suspenders**, not a political cartoon or satire. The page uses the word "President" as a brand name for men's suspenders (shoulder straps). The ad features an illustration of a man bowling to demonstrate the product's comfort and durability during physical activity. The marketing pitch emphasizes that President Suspenders use "braided cord ends" rather than leather, which wear longer and don't stretch the webbing or pull on trousers. The joke or appeal is simply a play on the brand name—calling suspenders "President" suggests they're the superior choice, the "president" of suspenders. There's no political reference; it's purely commercial wordplay typical of early 20th-century advertising in *Judge* magazine. The ad includes a money-back guarantee and manufacturer information (C.A. Edgarton Mfg. Co., Shirley, Massachusetts), pricing it at 50 cents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When Bowling, Presidents are delightfully comfortable_ they always are,_ | Theyre the strongest suspenders too. EVERY time you raise one shoulder the back slides. The braided cords slide smoothly thru Ii nickeled tubes. There’s no constant stretching of the webbing, no p' g on the trousers. There’s nothing to weaken PRESIDENT SUSPENDERS—that’s why they wear so long. Leather ends run unevenly—thick and thin. When one leather button- hole gives way, the suspenders are useless. Braided cord ends are stronger and wear very much longer than leather ends. Try on PRESIDENT 50) CENTS _, SUSPENDERS before you fi le to buy others, and you'll buy no others. PRESIDENTS are made in Light Weight, Medium and Heavy ° A hasn’t the weight you want, whether Light, Medium or Heavy, buy of us by mail. If after The C. A. EDGARTON MFG. CO. Dd A I R 593 MAIN STREET, SHIRLEY, MASS. owns two or three days’ wear you don’t like them send them back and we will return your money. comicbooks.com .