Judge, 1906-11-10 · page 11 of 16
Judge — November 10, 1906 — page 11: what you’re looking at
What you’re looking at
This page is **advertising, not satire or editorial content**. It's a full-page advertisement for Schlitz beer, a major Milwaukee brewery. The ad makes marketing claims typical of early 20th-century beer advertising: purity, quality ingredients (Bohemian hops), thorough aging, and filtration. The claim that it "will not cause biliousness" addresses a genuine concern about beer quality and digestion in that era. The phrase "The Beer That Made Milwaukee Famous" became Schlitz's famous slogan, reflecting Milwaukee's identity as a major brewing center. The decorative Art Nouveau borders with hops imagery reinforce the premium positioning. There is no political cartoon or satire present—this is straightforward product advertising placed in Judge magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sage (pr°“‘ce) al — SS ) gegen \A Millions Barrels and more of Schlitz beer are used annually. The reason— above all others—is its purity. Made from the best barley grown and hops largely from Bohemia— no other beer equals it in goodness and flavor. Millions select Schlitz beer be- cause it is thoroughly aged and will not cause biliousness. Because it is clean, filtered and sterilized. We e even filter the air that cools it. That Made Milwaukee Famous. comicbooks.com