Judge, 1906-09-29 · page 12 of 16
Judge — September 29, 1906 — page 12: what you’re looking at
What you’re looking at
This page primarily contains **advertising and a news commentary**, not traditional political satire. The main article discusses a **real 1906 French legal dispute**: the French government expelled Carthusian monks from La Grande Chartreuse monastery and confiscated their famous liqueur brand and trademarks. The government attempted to manufacture "Chartreuse" themselves but failed to replicate the secret recipe. They eventually auctioned the trademarks. The commentary's point: **the government's action was futile and embarrassing**. Despite owning the brand name, they couldn't produce the product without the monks' secret formula. The monks, still making the genuine liqueur in Spain (Tarragona), refused even to bid at the auction—a deliberate insult demonstrating their indifference to losing mere labels. The satire targets **French anticlerical policy**: expelling religious orders and seizing their property proved pointless when the actual value lay in knowledge the monks retained. The monks' dignified non-participation mocks government overreach. The page also contains period advertisements for patent medicines and real estate, typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GRAND FINALE TOA CHAPTER oF Liqueu . LIQUEUR PERES CHARTREUX —OREEN AND YELLOW mis ¥, TARK, RESENTS Plo ARTIC y THE MONKS EXPULSION yz, AND IT 18 NOW KNOWN RES CHARTREUX HA, STILL RETAL PSE THE OLD NOTTLE AS DISTILLED WY THE ORDER OF MONKS WHO HAVE SE CARDED THE 8 TURE FoR i wilo, Batjer & Sole Agents for United States. ‘ HEARD ON THE STREET. if First artist—* Have you sold your last sketch ?” | Second artist— Not yet. Don't you see, everybody's talking about Rem- brandt? We must wait until all that noise is over."—Humoristische Blatter, Ifyou drink champagne because it’s good You're sure to drink the * Brotherhood.’ But if you-drink it for a bluff, “Then imported is good enough. The wine says the rest. of the BLADDER. Relieves all Dischai SANTAL CAPSULES BLOOD POISON FOR MORE THAN TWENTY YEARS we have made the cure of Blood Poison a specialty, Blood Poison Permanently Cured. ‘can be treated at home under same guar anty. Capital $40,000. We solicit the most obstinate cases. If you have methods of treatment. and Throne, Pimples Copper con any part of the body, Ehingowt, write for proc! Book Free. COOK REMEDY Co. 1480 MASONIC TEMPLE, Chicago, IIL, U.S. A. uae CHARTREUSE vs. LIQUEUR PERES CHARTREUX. TRANSLATION FROM “LE MATIN PARIS, JUNE 28,'1906. | | “THE trade-marks of the co products of the Grande Chartreuse, of which the Chartreuse Fathers have been| unjustly despoiled by the law of 1901,| will be put up for sale at public auction before the court of Grenoble on Saturday, June 30, 1906 | “We learn from an absolutely reliable source that the Chartreuse Fathers will not be parties, either directly or indi-| rectly, to this sale, but on the contrary | they positively refuse to give anybody au- thority to acquire these trade-marks, for ‘which they maintain all their rights. “What matters to them, anyhow, a bottle ani a label apart from the product which has made for them a long-stand- ing reputation ? « Everybody knows that the Chartreuse Fathers continue to manufacture the cor- dial, for which they alone hold the secret, at Tarragona, Spain.” The above translation will be of inter- est to many of our readers, who are doubtless familiar with the published re- ports of the action taken by the French government a little more than two years ago, whereby the monks of La Grande| Chartreuse, who for three hundred years or more have distilled that well-known | liqueur, were ruthlessly dismissed from the country, the government confiscating their bottles, labels and trade-marks, for the purpose of carrying on the manufac- ture of what it has been pleased fo call Is and ++ Chartreuse.” Unfortunately, however, neither the state official liquidator, nor the state itself, or anybody in the state, could obtain the mighty secret for the preparation of this «Nectar of the Gods” by any possible means, and the authorities soon grew very tired of a fruitless effort to produce and sell a satisfactory imitation of the cele- brated cordial, which accounts for the final disposal of the trade-marks at public auction, as referred: to by the Paris Matin.’ According to reports published in later French papers, the monks did not even offer to bid at the sale. These trade-marks, which give the pur- chaser the privilege of the use of the name * Chartreuse,” and enable him, un- der protest of the original owners, to put up something which masquerades under the guise of the genuine article, were sold by the French government at so ridicn- lously low a price as to afford all the evi- dence necessary (if any evidence were needed) of the fact that the trade-marks themselves, without the great secret of manufacture,are practically worthless A continued use of the bottle and label by the purchaser, whoever he may be, does not by any means insure the con- tents as being genuine, or even remotely similar to the liqueur, which for centuries has given reputation and renown to the monks who make it. Meanwhile the inonks of the Grande Chartreuse having, perforce, bequeathed their bottles, labels and trade-marks to France, immediately left their monastery among the rugged rocks of Grenoble, and, taking their secret with them, established themselves permanently at Tarragona, Spain, where they continue to make and to sell to all civilized nations this most} delectable essence of flowers, herbs, fruits | land spices, to be known henceforth andj forever as * Liqueur Peres Chartreux.” | \ison- “Whe only whaskey that paces a compete, quararteed analysis on each tevery, beitle- Seeback \abel! CAUSE AND EFFECT? Mrs. Brown—"" had such a lovely bathe last Thursday, dear.”” Niece—* That was the day of the tidal wave, wasn’t it, auntie? Punch. | DO YOU EVER THINK ABOUT OWNING YOUR OWN HOME? 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