Judge, 1906-09-01 · page 15 of 16
Judge — September 1, 1906 — page 15: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a satirical cartoon. It's a vintage Schlitz brewery ad promoting their beer as "The Beer That Made Milwaukee Famous." The ad uses a persuasive "if you knew" pitch: it claims that if readers visited the Schlitz brewery, they would demand Schlitz specifically because of its superior manufacturing practices—emphasizing cleanliness, filtration, aging, and sterilization. This appeals to early-20th-century consumer concerns about product purity and safety (Prohibition era anxieties about contaminated beverages were common). The decorative hop motifs in the corners reinforce the brewing theme. The instructions at bottom—to look for "Brewery Bottling" and branded corks—were authenticity markers meant to prevent counterfeiting or adulteration. The overall message: visiting the brewery would convince you Schlitz is superior to competitors through transparent manufacturing practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What we know you would always say “Schlitz beer” when you order. If you could visit our brewery—as thousands have done— you would insist on the beer that is brewed here. You would want a beer clean— as ours is. You would want it filtered and aged as we doit. You would want to know that every bottle is sterilized—that it is pure— e as isevery bottle of Schlitz. Ask for the Brewery Boltting. See that the cork or crown is branded Schlitz. he Bee That Made Milwaukee Famous. - comicbooks.com