Judge, 1906-02-17 · page 11 of 16
Judge — February 17, 1906 — page 11: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It's The Prudential Insurance Company's announcement of their 1906 financial results, placed in *Judge* magazine. The page showcases impressive figures: over $1.17 billion in insurance force, $107 million in assets, and $1 million in dividends paid to policyholders. The Rock of Gibraltar image reinforces the company's stability and trustworthiness—a common insurance industry metaphor suggesting strength and permanence. The tagline "Advances in Security and Public Confidence" emphasizes how well the company performed financially. This was a form of corporate boasting: displaying growth and dividends to attract new customers and reassure existing policyholders of the company's soundness. The ad reflects early-20th-century insurance industry confidence, before major regulatory reforms.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE PRUDENTIAL Advances in Security and Public Confidence Thirtieth Annual Statement, January J, 1906, Shows ASSETS, over. , a . 107 Million Dollars LIABILITIES (including Reserve $88, 000, 000) . ‘ - 91 Million Dollars SURPLUS, over . “ . ‘ . 16 Million Dollars INCREASE IN ASSETS, over . . . * - 18 Million Dollars PAID POLICYHOLDERS DURING 1905, ¢ over . . . . 14 Million Dollars TOTAL PAYMENTS TO POLICYHGLDERS to Dec. 31, 1905, over 107 Million Dollars CASH DIVIDENDS and Other Concessions not Stipulated in Original Contracts and Voluntarily Given to Holders of Old Policies to Date, over . - 6 Million Dollars NUMBER OF POLICIES IN FORCE, nearly a 6 1-2 Million INCREASE IN NUMBER OF POLICIES IN FORCE, over. 1-2 Million NET INCREASE IN INSURANCE IN FORCE, over 5 . 113 Million Dollars One Billion, One Hundred ana Seventy Million Dollars Economical Administration. Lower Expense Rate Than THe > Ever Before. PRUDENTIAL ,- = > «HAS THE f * ‘ ‘ “STRENGTH OF ! = Careful Selection of Risks. 1 GIBRALTAR Favorable Mortality Experience. Dividends Paid to Policyholders during 1905 over = ONE MILLION DOLLARS - THE PRUDENTIAL INSURANCE COMPANY OF AMERICA. Incorporated as a Stock Company by the State of New Jersey. JOHN F. DRYDEN, President. Write for information of Policies, Dept. N. Home Office—Newark, N. J. comicbooks.com