Judge, 1906-02-10 · page 11 of 16
Judge — February 10, 1906 — page 11: what you’re looking at
What you’re looking at
This is a **Schlitz beer advertisement**, not a cartoon or satire. The page promotes Schlitz's manufacturing process to a modern audience by emphasizing hygiene and purity—key selling points for early 20th-century beverages when contamination and spoilage were genuine public concerns. The text describes multiple filtration and sterilization steps: cooled air in a glass room, machinery filtering, sealed bottles, and sterilization. The phrase "That is the price of purity" suggests Schlitz justifies its product quality through rigorous sanitation. The decorative hop illustrations (left and right margins) reinforce the beer theme. "The Beer That Made Milwaukee Famous" references Milwaukee's historical dominance in American beer production, positioning Schlitz as the city's defining export.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
he Air which cools Schlitz beer 1s filtered, and confined in a plate glass room. Yet that is but one precau- tion. The beer is filtered, too— by machinery. The sealed bot- tles are sterilized. And cleanli- ness is carried to extremes. That is the price of e purity. The Beer hat Made Milwaukee Famous. comicbooks.com