Judge, 1906-01-13 · page 11 of 16
Judge — January 13, 1906 — page 11: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement** for Schlitz beer, not satirical content. There are no political cartoons or caricatures present. The ad emphasizes Schlitz's manufacturing superiority through its proprietary yeast strain and rigorous quality-control processes (cleanliness, filtering, aging, sterilizing). The tagline "The Beer That Made Milwaukee Famous" references Milwaukee's historical dominance in American beer production. The decorative hop vine borders are typical of early 20th-century beer advertising design. The note about "Ask for the Brewery Bottling" suggests concerns about counterfeit or inferior products—a common issue when distribution networks were less regulated. This appears to be a standard commercial advertisement placed in *Judge* magazine, not editorial or satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
in Schlitz, beer is a secret —always the same; always developed from the same mother cells. The peculiar goodness of Schlitz is due in part to this yeast. But more is due to purity —to the cleanliness, the filtering, the aging, the sterilizing. The demand exceeds a million barrels annually. - Ihat Made Milwaukee Famous. comicbooks.com