Judge — October 28, 1905 — page 11: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

COUNTRY EDITORS. | Here is aletter that is every way impor- tant: ~ Dear sir—I sup- pose you condescend once in a while to glance over my paper, the Pugwash Gazette, and I am going to trespass on your time to the extent of asking you how you like it. kindly tell me where you thi and how I could make it better. Also, what, in your opinion, should a country editor do to bring his town to the atten- tion of the world, and incidentally acquire influence for his paper ? Very truly vours, SILAS WHATCOMB, Pugwash, Maine.” Dear Silas—The Pugwash Gasette is acherished name to us, and we watch it from week to week with a solicitude almost paternal. The country editor faces a most difficult problem. A small community is naturally deficient in the big items of news which so delight met- ropolitan readers, and even when a good hig murder or a divorce of the better class does happen the country editor is pounced upon by the dude reporters from the cities and kept so busy furnishing fuel for their * pipes,” answering their questions, piloting them round and put- ung them next to local « color,” that by the time he gets a chance to write a few words for his own paper, his town is thronged with the “ wuxtras.” For this service the country editor usually gets thirty cents in stamps on the tenth of the following month, The country: readers flock to the big papers because they like to read the grand, gloomy and peculiar style of fiction they find there, and be- cause there is so much of it that they feel they are getting their money's worth, . . * Now, what shall the country editor do to bring his town into the limelight? It seems easy enough to say that he ought to make sure where the limelight is and then get into it. But how? Look round and see what the papers in other towns are doing. Take Milwaukee. When it looked as if there would be a peace con- ference, Milwaukee invited it to come there. Look at Cleveland. Cleveland Health is far better than money. Why then defer might have hired a barker for the town and paid out millions without achieving |the publicity it has obtained by simply persuading J. D. Rockefeller to settle there and acquire most of it. Where would Peekskill be but for Chauncey Depew? if you want Pugwash to catch the speaker's eye and step up to the foot- lights you must do for it what the papers have done for other towns. Why don't you write to King Edward, and ask him ; | to stop off if he happens to pass through the town soon, Tell him he needn't go out of his way or neglect his other busi- ness to do it, and that any old time will do. Then feature this letter on the front page. Your readers will sit up and rub their eyes, and first thing you know the big Sunday yellows will have a picture of the main street of the town, the tow hall, the editor, a fac-simile of the invite anda slapping ‘big head over all, * Pug- wash in Maine Invites a King To Be Its Gur st. Another good way is to catch a turtle and go over to the next town and mail him to your burg. Paste stamps all over his shell and have him arrive on the evening “mixed,” when the post-office is crowded. The metropolitan papers will jump at an item like that, and Pug- wash will be toplined wherever the A. P. or Publisher's go. Another good way is to write up a little story in your paper about a queer fowl that is a hen six months and a rooster the rest of the year. town out. Or, you might get up a yarn about a cow that wags her horns. These things do not have to be true, you know, THE SECRET OF YOUTH. De Soto looked for the secret of youth in a spring of gushing, life-giving waters, which he was sure he would find in the New World. Alchemists and sages (thou- sands of them), have spent their lives in quest for it, but it is only found by those happy people who can digest and assimi- late the right food which keeps the phys- ical body perfect that peace and comfort are the sure results, A remarkable man of 94 says: “ For many long years I suffered more or less with chronic costiveness and painful indi- gestion, This condition made life a great burden to me, as you may well imagine. “Two years ago I began to use Grape- Nuts as food, and am thankful that I did. It has been a blessing to me in every way. I first noticed that it had restored my digestion. This was a great gain but was nothing to compare in impor- tance with the fact that in a short time my bowels were restored to free and nor- mal action, “The cure seemed to, be complete ; for two years I have had none of the old trouble. I use the Grape-Nuts food every morning for breakfast and fre- quently eat nothing else. The use has made me comfortable and happy, and although I will be 94 years old next fall, Ihave become strong and supple again, erect in figure and can walk with any- hody and enjoy it.” Name given by Postum Co., Battle Creek, Mich. “ There’s a reason,” Read the little book, “The Road to That's a corking good way to bring al | | Wellville,” in every package. In fact, they must not be true. See how that talking-tree starred Owensville, Ken- tucky. A meteorite is a favorite town- booming device, but that i. a little an- cient now. The snake and frog-showers have been worked out. There is still some novelty in having brothers meet after supposing each that the other was dead for eighty-seven years, but be sure and make them Grand Army of the Re- public veterans. You can bring these parties together in your town and thea quietly spitit them out again without giv- ing the snap away. . . . . Fact is, Silas, a bright man will have something like this coming on all the time. See what a reputation Goshen, New York, had for years until the resi- dent reporter with the magenta nose for news got fired by the paper employing him. Look at New Egypt, New Jersey, which swam into fame because a.dago farmer had tapped the feed-wire of the electric-road and drafted the current into his garden. That was a bully get-up. The story said that when a car went by you could see the cucumbers collapse, and after the car was gone and the cur- rent came back the cuke would bloat up again. The Pugwash Gazette is weak in this regard. You put too many obvi- ously truthful things in it. Cultivate a more up-to-date news style. Get your imagination limbered up. Have things happen whether they do or not. Pull off an elopement once in a while. When you get a chance at a murder play it up big and that will incite to fresh murde! Same with divorces. Keep the pot boil- ing. This will in time develop your town, and some city preacher will take it up and say Pugwash is the wickedest spot on the map. Then your fame will be secure, rw. ‘OU like the uniformity of flavor in your favorite brand of cigars —how about your cocktails? Are you going to accept any chance mixer’s decoction, or order CLUB COCKTAILS? Their excellence has been attained through scientific blending and subsequent ageing to perfection. There is but one perfect brand-- CLUB. Specify CLUB for your own satisfaction. Seven kinds—Manhattan, Martini, Ver- mouth, Whiskey, Holland Gin, Tom Gin and York. G. F. HEUBLEIN & BRO., Sole Proprietors Hartford New York London LET THE CHILDREN TELL THEIR OWN ‘STORIES. 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