Judge — August 19, 1905 — page 14: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘Typical American Drummers The accompanying plate presents two figures drawn from life expressly for JUDGE, a typical American drummer, too well known to require further introduction here. Perhaps your first impulse will be to pass the design with slight notice, since it serves for an advertisement. But do not adver- tisements serve the public? Are they not suggestive of real wants, and usefal in filling them? Let us suppose there were no advertisements in JUDGE, would its columns be more interesting, or more useful? You might as well remove the directory from the vestibule of a building given over to many kinds of business, as to withdraw the advertising columns from JUDGE, or any other periodical. These columns are of special value in many instances. JUDGE has capable artists who are willing to prepare designs for advertisers without extra charge, and these designs, produced at considerable cost, are useful in conveying ideas to JUDGE'S readers which plain text could not present so clearly. ‘The case in point illustrates this. Here is shown pictorially the sug- gestions: These two young Americans wear good hats, clothes, shoes, sus- penders, shirts, collars, cuffs and cravats ; they carry up-to-date dress-suit cases, and just now are exchanging stories in the lobby of a first-class hotel, such as they always patronize. Happening to meet in front of the news-stand they will presently purchase copies of JUDGE and LESLIE'S WEEKLY, which are very prominently displayed. In LESLIE'S WEEKLY they will find the latest war news and an illustrated panorama of the affairs of the entire world, and incidentally inside information as to what to do and what not to do in financial matters. In JUDGE will be found pictures and fun to drive away the blues— which the drummer gets when far from home—while in the advertising columns they will get the latest information as to the best razors, shaving soaps, toilet articles, clothing of all sorts, railroads, hotels, wines, spirits, ale, beer, cigars, tobacco, cigarettes, and about everything that men require or desire. Ask any commercial man and he will tell you that JUDGE'S stories and jokes are an essential part of his outfit. We are not soliciting advertisements of lingerie, but if this should catch the eye of any advertiser who has a worthy article to sell to men we are in the market for our share of the business, and will in every honor- able way try to make the advertising columns of our periodicals pay such aninvestor. * Very truly yours, Judge Company THE PRUDENTIAL HAS THE STRENGTH OF GIBRALTAR Surprised to know how much Life Insurance you can get for an average weekly saving of two dollars, payable to The Prudential Quarterly, Semi-Annually or Annually. Send us your age and we will send you the figures. THE PRUDENTIAL INSURANCE COMPANY OF ASIERICA. JOHN F. DRYDEN, President A CIRCULATION SURPRISE FACTS. FOR MEN WHO SHAVE OR GET SHAVED, OR DEAL IN SHAVERS’ SUPPLIES A recent critical investigation covering the entire country, made by two of the largest advertisers in America who manufacture goods for shavers, showed that Judge was on file in more than 75 per cent. of all the desirable barber-shops. Jn the case of Advertiser No. J, the renewal calls for just double the space on the Last order (2,500 lines). Advertiser No. 2, who had never before used Judge, placed an order for nearly Two Thousand Dollars ($2,000.00). Judge is sold regularly to more than 20,000 up-to-date barbers. These pro- prictors employ from one to ten assistants, probably an average of four, a total of 80,000, and a grand total of 100,000 BARBERS Each one of these fonsorial artists probably shaves five customers dail). These customers while they wait enjoy the columns of Judge, making a ©” culation along this one line of THREE MILLIONS A WEEK Judge is read, re-read, handled and passed around, until it has to be immersed in the sterilizer, along with all the rest of the barbers’ paraphe™- nalia, And Jendge will stand a pressure of sixteen pounds of steam to the square inch, and emerge gay and smiling as ever. SAPtseeessaesesesesosssooessseeseces esses esse esooeseeey, D4 ‘ A WORD TO THE WISE SHAVER OR SHAVEE SHOULD BE SUFFICIENT PCCP OOD TD HDT DTTOSOSSSIOSISSSEVEVODESOVIVIETENSDONDDDRORORNS=RNRCNNS: i. comicbooks.com