Judge, 1905-08-12 · page 11 of 16
Judge — August 12, 1905 — page 11: what you’re looking at
What you’re looking at
This is a **Schlitz beer advertisement**, not a cartoon. The page promotes Schlitz's brewing practices to assure consumers of product purity and safety. The ad emphasizes cleanliness as a selling point—claiming the brewery matches household hygiene standards. It details specific sanitation practices: cleaning equipment after each use, washing bottles four times by machinery, and filtering the air itself. This messaging likely responds to **early 20th-century food safety concerns**, when contaminated beverages caused serious illness. The tagline "The Beer That Made Milwaukee Famous" establishes Milwaukee's identity as a brewing hub. The instruction to check for branded corks/crowns suggests concerns about counterfeit products or tampering. This represents how breweries marketed quality and safety during a period when such assurances were novel competitive advantages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cleanly Our brewery is as clean as your kitchen. We clean every tub, vat, tank or barrel—every pipe and pump—every time we use it. We wash every bottle four times, by machinery. The very air is filtered. That is one reason for purity. Ask for the Brewery Bottling. See that the cork or crown is branded That Made Milwaukee Famous. comicbooks.com