Judge, 1905-03-18 · page 11 of 16
Judge — March 18, 1905 — page 11: what you’re looking at
What you’re looking at
This is a **Schlitz beer advertisement**, not a political cartoon. The page promotes Schlitz as a premium beer by emphasizing "purity" above all else—a marketing strategy highlighting superior ingredients (barley, hops, yeast) and extended aging to prevent digestive upset ("biliousness"). The ad's claim that Schlitz's "healthfulness" derives from purity reflects early 20th-century beer marketing, when brewers positioned their products as health beverages rather than mere alcohol. The tagline "The Beer That Made Milwaukee Famous" references Milwaukee's prominence as a brewing center. There is no satire or political content visible here—it's straightforward product advertising typical of Judge magazine's commercial pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
above everything—distinguishes Schlitz beer from the common. There’s a difference, of course, in the barley, the hops, the yeast. We use the costliest materials. We age the beer for months to prevent biliousness. But the healthfulness of Schlitz is mainly due to its of The Beer That Made Milwaukee Famous. | J purity. comicbooks.com