Judge, 1904-10-29 · page 20 of 20
Judge — October 29, 1904 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not political satire. It promotes Red Top Rye whiskey by Ferdinand Westheimer & Sons, capitalizing on the 1904 World's Fair in St. Louis. The centerpiece depicts Red Top Rye's elaborate exhibition booth—a giant jewel-shaped structure containing electric lights, leaded glass, and ruby gems, designed to dazzle fairgoers. The image shows formally dressed visitors (appearing to represent international delegates) admiring this spectacular display. The copy emphasizes the whiskey's quality: distilled from choice rye, aged ten years in heated warehouses, and possessing "superior medicinal qualities"—a common claim for spirits in that era. The advertisement distributed to "every State" targets retailers and consumers through national magazine placement. This reflects early-1900s advertising strategies: using World's Fair prestige, technological spectacle (electric lights were still novel), and claims of medicinal value to market luxury goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
5g) Bt ED» RED TOP RYE was awarded ee Gold Medal at World’s Fair, St. Louis Represcratives uf al nations: have been attracted by ature. The cubissal* in are 100 clectric lights. The base cause the thousands America’s Finest Whiskey "-—is made of ruby jem sr withe den rye —is built of leaded art glass, the TOP” slowly revolves the reflection of the li Of brilliant jewels to sparkle and scintllate; compelling the admiration of all beholders to what appears to be one huge, magnificent, glistening jewel. America’s Finest Whiskey {Red Top Rye is distilled from choice No. 1 Rye and is stored in well heated warehouses for ten years before it is placed on the market. The result is a whiskey that i , e, he ‘ ‘key can be made. It possesses superior medicinal qualities. (Red Top Rye is sold by class. grocers, bars, and hotels throughout the United States. It's up to VOU. €We invite correspondence of dealers. We have representatives in every State. Ferdinand Westheimer @ Sons Distillers CINCINNATI, O. LOUISVILLE, Hy. ST. JOSEPH, Mo. Naw York Crry Orrice: 1358 Broadway. Cwicaco Orrice: 189 La Salle Street. comicbooks.com