Judge, 1904-08-13 · page 12 of 16
Judge — August 13, 1904 — page 12: what you’re looking at
What you’re looking at
This page mixes advertising with satirical content typical of Judge magazine. **Left side:** A business philosophy piece (disguised as editorial) argues that aggressive advertising kills competition—the anecdote shows a man bought a product solely because he'd seen it advertised repeatedly, not because it was superior. This advocates for advertising saturation as a business strategy. **Right side:** A Wilson Whiskey advertisement features an illustration of what appears to be a tavern or bar scene, with the tagline "That's All!" The fine print claims the whiskey is "the best attainable" and references medicinal use—common marketing language for alcohol during this era (pre-Prohibition or early Prohibition period). The Bernheim Distilling Co. footer indicates Louisville, Kentucky origin. **Bottom:** A brief joke contrasts "mellow" vocal tones favorably versus unfavorably—a pun on the word's dual meaning. The page essentially demonstrates Judge's dual function: satirizing advertising excess while simultaneously carrying paid advertisements that employ the very tactics being mocked.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Think itover WANT to tell you a little advertising story that may be of value to you. Q The other day I went into a store With a friend of mine. He bought a certain brand of goods. I asked him why he did not buy {! some other brand, as there were several on the market just as good. Q “Well, you see,’’ said he, “‘ this is the only brand I know of. I have seen it advertised so much that the name has been impressed upon my mind.’” So it is with every branch of business. If you can only adbertise enough you will kill any competitor, more especially where your goods are in any way superior. Select a good medium and stick to it. A man, woman or child in a good mood is more liable to read your adver- tisement than those who are not. The" JUDGE” pects them in a good humor, and when they read your advertisement they remember it. Q Enough sald. WILSON _ WHISKEY THAT’S ALL! LESLIE’S WEEKLY Oldest and yet youngest illustrated paper in America Every part of the paper of human interest Jasper’s hints to money- makers alone are worth ten times the subscription price Sy per Year Si for 3 Months AT THE AMATEUR THEATRICALS. Miss van Tive—"' You must admit, at least, that van Robrer’s vocal tones are mellow.” Musicat crimic—" Yes, | must. They're very ‘mellow '—verging on to the rotten, in fact." whiskey ts the best farper,” knows the best ia by verybody who knows, knows that knows “1. W. H re lant or other medicinal use. Soli En ta ea TRY weer bevereeye BERNHEIM DISTILLING CO., Loulsville, Ky. comicbooks.com