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Judge, 1904-04-30 · page 13 of 16

Judge — April 30, 1904 — page 13: what you’re looking at

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Judge — April 30, 1904 — page 13: Judge, 1904-04-30

What you’re looking at

This page is primarily **advertising and humor content**, not political cartoons with significant satirical meaning. The main pieces are: **Evans' Ale advertisement** (top left) - a product endorsement using a rural dialogue joke about whiskey and snakes from the Atlanta Constitution, common period humor playing on African American dialect stereotypes. **Whitman's Chocolates ad** - romance-themed marketing suggesting sweets win affection. **Elmer Helms' Advertising School** - vocational training advertisement claiming graduates never leave dissatisfied, with a testimonial from a school principal describing how proper diet (Grape-Nuts) cured his digestive troubles. **Buffalo Lithia Water advertisement** (right side) - medicinal water promoted by "Dr. Lapponi," physician to Pope Leo XIII, claiming efficacy for gout, rheumatism, and dyspepsia. **Pocono Mountains tourism** - vacation destination promotion. The page reflects **early 1900s advertising culture**: patent medicine claims, immigrant and racial stereotypes in humor, and appeals to health through commercial products were standard editorial content in American magazines.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Best in The World The proof is in every bottle. It does not require much time or trouble to apply the test. Apply to nearest dealer. Mrs. la Salle—* And Philadelphia— are things really slow there 2" Mr. la Salle (who hast just returned from the east)—" Slow? Why, a Chicago uld dodge lightning in Philadel- Brooklyn Life. To sweetly wedge your way into her affections keep her well provided with Chocolates and Confections ITMAN d BON, w vestmut BL, Phila. Some Startling Facts About That Twentieth Century Pro- fession— Advertising. Big Salaries Paid —Bright Prospects for Beginners coeaed in divecung the growing need for people Waking up to the Fact that it’sa very remunera> tive and uncrowded pro- ‘Next fall and winter there will surely be any. ‘umber of good positions Seeking competent ad. Begin nor and I'll have you ready for one of Now, remember the demand i not for those who ogether a lew high-sounding words, and who Smattering of types. The market is full of Dat storekeepers and manulacturers every te seeking really well-informed men and women prezare and place their business-bringing publicty— well trained men and women who know how the subject Sais most proftably handled.” In short, for the kind of advert te Tam graduating. Justa moment Is that only idle brag—talk of the Character as that you've read perbaps many times feloce? “Then let the records prove the truth of that Hatement by the successes my graduates have uniform. fe. "And this interesting and important fact : Never Lost a Student use of dissatisfaction with its system of instruction. enrolled many who have experimented with ether ‘Mae's not because as an advertising man 1 am bet- ternal ohersnhere are doubtless many men that Lyn pple are’ gearanteed personal smatruc: Jose? am comciniesly” and. constantly requirements of each Pupils because that ‘taught as i hes or she, were tie only ove 1 had. (0 course, by my" methody I cane teach a8 many Ss some fastitations. Nor. do\T intend to try. celing by tis announcement to enroll just tity Totake the place of those who will graduate ths Bens.” Do you wish to become a pup? “Write to me rVeuteai® aboot te terms. ELMER HELMS, Formerly ad-sriter for John Wanamaker, AL Kast 16th Street, Room 115, New York | little book, “ Dis is de snake season,” said the old Georgia darky, “en de sayin’ is dat ef you swallers a quart er whiskey w'en a snake bites you de snake ‘ll die en you go free. But dar’s a question dat coines in right dar.” “And what is that 2” “1 well knows whar plenty er snakes is, but—whar is I gwine git de whiskey?” —Atanta Constitution. Prepare the system to endure summer heat by fortifying with Abbott’s Angostura Bitters. «Zeb Porkchoppe ’s got ter bea million- aire, they tell me.” «Yes, so I hear. mon folks no more.” “ Wonder what his coat-of-arms is ?" + Well, it looks like the pictures on the side of the gold wagon ina circus parade; but a feller told me the other day it was a string o' sausages rampant on a field o° tripe."—San Francisco Bulletin. Won't speak to com- The man behind the gun and desk We praise with ringing chimes; In fact, we cheer them all except The man behind the times. —New York Sun. HAS A SAY. PRINCIPAL TALKS ABOUT FOob. The principal of a high school in a flourishing California city says : “For twenty-three years | worked in the school with only short summer vaca- tions. I formed the habit of eating rapidly, masticated poorly, which, coupled with my sedentary work, led to indigestion, liver trouble, lame back and rheumatism, “Upon consulting physicians some doped me with drugs, while others pre- scribed dieting, and sometimes I got tem- porary relief, other times not. For twelve years I struggled along with this handi- cap to my work, seldom laid up but often a burden to myself with lameness and rheumatic pains, “ Two years ago I met an old friend, a physician, who noticed at once my out: health condition and who prescribed for me an exclusive diet of Grape-Nuts, milk and fruit, “1 followed his instructions and in two months I felt like a new man with no more headaches, rheumatism or liver trouble, and from that time to this Grape-Nuts has been my main food for morning and even- ing meals ; am stronger and healthier than I have been for years, without a trace of the old troubles. “Judging from my present vigorous physical and mental state I tell my people Methuselah may yet have to take second place among the old men, for I feel like I live a great many more years. To all’ this remarkable change in health I am indebted to my wise friend and Grape-Nuts, and 1 hope the Postum Co, will continue to manufacture this life- and health-giving food for several centu- ries yet, until I move to a world where indigestion is unknown.” Name given by Postum Co., Battle Creek, Mich. Ask any physician what he knows about Grape-Nuts. Those who have tried it know things. “There's a reason.” | Look in each package for the famous The Road to Wellville.” THE SCHOOL ALL FIRST-CLASS CAFES, CLUBS AND BUFFETS SERVE COOK'S SERVED EVERYWHERE Dr. Lapponi Physician to the Late Pope Leo XIII., and Now Physi- cian in Ordinary to Pope Pius X., Finds BUFFALO LITHIA WATER Of “Marvelous Efficacy in Gout, Rheumatism, Gastro- intestinal Dyspepsia, and in all the Various Forms of Uric Acid Diathesis.” Following Is an Exact Translation of Dr. Lapponi's Testimonial as Written by Himseif: Rowe, August 24, 1903.—In the Hospital of San Giovanni Calibrita (del Fatebene Fratelli) in Rome, directed by myself, I have largely experimented with the natural mineral water placed in com- and am glad to merce under the name of deabletoattest that, by its richness of composition of lithia, it is of marvelous efficacy in cases of Gout, of Chronic, Articular, and Muscular Rheumatism, of Hepatic Congestions and Fuuctional Disorders of Gastro-intestinal Dyspepsia of Graveland Renallnsufficiency, of light Nephritic Affections and of all the various forms of Uric Acid Diathesis. The same water is also to be recommended highly in the initial processes of Arterio-sclerosis and in obstinate forms of Bronchial Asthina. May also be used as a good table water, - So such Tdeclare for the truth. ROF. GIUSEPPE LAPPONI. Principal Physician of the Hospital of reo tannt Condens (del Fatebene Fra- telli) in Rome, Member of the Academy of Medicine of Rome, etc., ete. LYTHIA WATER is for sale by Grocers and Druggists, gener- ally. Testimonials which def, tion or question sent toany address. ™ le ed Hotel opens June sth. PROPRIETOR BUFFALO LITHIA SPRINCS,VIRCINIA. POCONO MOUNTAINS For an ideal outing this Summer. The region is high, the climate invigorating and the trip comfortably made in three and one-half hours from New York. A handsomely illustrated book of 128 pages, containing complete information about hotels and boarding-houses, together with a delightful love story entitled :A Chance Courtship,” will be mailed on receipt of 10 cents in stamps. Lackawanna Railroad ‘Address T. W. LEE, General Passenger Agent, New York City. New York to Buffalo, via New York Central—Finest One-Day Railroad Ride in the World comicbooks.com