Judge, 1904-02-20 · page 11 of 16
Judge — February 20, 1904 — page 11: what you’re looking at
What you’re looking at
This is **not a satirical cartoon** but a **full-page advertisement** for The Prudential Insurance Company of America, appearing in *Judge* magazine around 1903-1904. The ad showcases Prudential's financial performance and growth, featuring their Newark, New Jersey headquarters building at the top. The Gibraltar rock image reinforces their marketing slogan about strength and stability—a common insurance industry metaphor of the era. Key figures cited: 293 million in life insurance issued, 72 million in assets, 931 million in total insurance in force. The ad emphasizes affordability ("low cost") and accessibility ("both sexes, amounts to suit your needs up to $100,000"). President John F. Dryden is named. This represents late-Gilded Age corporate advertising—companies bought prominent magazine space to display financial metrics and build consumer confidence during a period of rapid industrial growth and insurance industry expansion. There is **no satire or political commentary** on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PRUDENTIAL . : MAS THE STRENGTH OF * “SS THE BEST IN LIFE INSURANCE HOME OFFICE BUILDINGS i AT LOW COST : POLICIES FOR OF THE PRUDENTIAL, AT i GIBRALTAR BOTH SEXES : AMOUNTS TO SUIT NEWARK, NEW JERSEY. a" YOUR NEEDS UP TO $100,000 Greatest and Best Year’s Record we INSURANCE ISSUED AND chimes 29 3 Mitions R during 1903, including Ordinary Insurance ($102,822,648); cver - ASSETS, end of 1903,over - - - - - - 72 Millions INCOME during 1903, over - - - = - 39 Millions PAID POLICY HOLDERS during 1903, over - - 11 Millions SURPLUS, end of 1903, over - <= = - - - 10 Millions NUMBER OF POLICIES IN FORCE, 65,447,307), over - 5 Millions INCREASE IN PAID FOR INSURANCE in Force, over 129 Millions MAKING THE GRAND TOTAL OF Paid For Insurance in Force, over 931! Millions Total Payments to Policy Holders in 28 Years, over 79 Millions. | THE LIFE INSURANCE SUCCESS OF THE AGE. THE PRUDENTIAL INSURANCE CO. OF AMERICA. HOME OFFICE: Newa-k, N. J. JOHN F. DRYDEN, President. Write for Information of Policies or Agencies, Dept. N, comicbooks.com