Judge — October 31, 1903 — page 11: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

~ © WHAT IT MEANS «= « HAMONDS on Credit means, that it is no longer necessary for a person to be possessed of wealth or property, or | 1] to undergo pinching economies to get a Diamond. Under the LOFTIS SYSTEM, any person of honest in- tentions may open a Confidential Charge Account and buy a - Diamond, Watch, or any valuable piece of jewelry without the necessity for a large expenditure of money at once. How It Is Done: Write to-day for our beautifully illus- trated Catalogue, which will be sent gratis the day your request is received ; together with a copy of the Loftis Blue Book, which has attained a national reputation for its valuable and reliable informa- tion on Diamond buying. ‘Select from our Catalogue the article which you would like to inspect and we will send it to your home, place of business, or express office, as you prefer. You may examine the article as freely and leisurely as you wish—then make your decision. If it is just what you expected in every par- ticular and the best bargain you were ever offered, you pay one- - fifth of the price and send us the balance in eight equal monthly payments, On the Other Hand, if you decide not to buy, simply return the goods at our expense. We do not ask you to assume the least risk, obligation or expense, as our confidence in our goods, prices and terms warrants us in submitting them entirely on their merits. We do ask, however, one opportunity for making you a permanent and pleased customer of our house. We habe an offer to make to cash buyers of Diamonds that is thoroughly characteristic of our house. than a written agreement to return all that you pay—less ten per cent.—at any time within one year. fl IE ARE the largest house in the Diamond business, and one of the oldest—established 1858. If you wish any | assurances as to our reliability, ask about us at your . local bank, They will refer to their Commercial Agency books and tell you that we stand very high in the business world, and that our representations may be accepted without question. We guarantee every transaction to be satisfactory. Guarantee Certificate: . We give with every Diamond sold, the broadest and strongest guarantee that a responsible house ever issued. We make liberal exchanges for Diamonds previously sold, allowing full price paid in exchange for other goods or a larger stone. Your Christm: ans are not complete until you have looked through our Catalogue and considered what you can do under the LOFTIS SYSTEM. The five or ten dollars which you would ordinarily pay for something cheap and trashy, would make the first payment on a splendid Diamond. You can thus make gifts commensurate with, and appropriate to, the circum- stances, without the necessity of any considerable initial expendi- ture. It is none too early to consider your Christmas plans. For Saving Moneys What better means could you adopt than the purchase of a Diamdnd on the LOFTIS SYSTEM? You have the security in your own (possession ; you get the fullest use and pleasure from your savings, and you are assured an an- nual profit of from ten‘ to twenty percent from the increase in Diamond values. Diamonds last forever ; time, exposure, use and wear do not affect them in any It ts no less Thas, you might wear a fifty-dollar Diamond for one year, then send it back to us and get $45, making the cost of wearing the Diamond less than ten cents weekly. LOFTIS BROS. @ CO. DIAMONDS, WATCHES, # @ JEWELRY ¥ Write to-day for our Catalogue Dept. L. 40, 92 to 98 State Street CHICAGO, ILL. comicbooks.com