Judge, 1901-09-14 · page 13 of 16
Judge — September 14, 1901 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a Schlitz beer advertisement that occupies the right half. The ad emphasizes Milwaukee's Schlitz brewery's superior purity standards—doubled brewing costs, plate glass rooms, air filtering, sterilization, and aged storage—contrasting itself with "common beer." The left side contains **commercial ads** (Hunter Whiskey, jewelry, Judge Quarterly magazine) and a poem titled "**The Jester**" by Nora Chesson. The poem tells of a melancholic jester seeking death in an autumn forest who is revived by encountering a woman—a romantic parable about life's redemptive power. A brief satirical item mocks a "California smelter thief" (Winter) who stole gold bricks claiming he needed funds for an airship, suggesting his invention would have been more useful than the theft. The page reflects early 1900s concerns: industrial purity claims (food safety), leisure consumption (beer, whiskey), and serialized literary culture. The jester illustration at top-left is decorative, not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Method and Principle ‘There are two stages in the perfection of 10 Year Old Hunter viz :— Maturity and Purity There are two principles of fair dealing, viz :-— It Is Always Uniform It Never Disappoints Sold at all tratclass catés and by jobbers. WAL TANATIAN © SON: Hatumiores Stas 00000000 00000000000 0000 THE JESTER, A jester, a winner of empty laughter, Grew sick of life and the life hereafter, Of sea and sky and the seasons four. ** Twill die,” he said, “as my mirth is dying; Lie down as the fallen tzce is On the bosom of Earth: 1 will hear no more ‘The madman’s laughter, the sage’s sighing.” The jester went when his mood was sorest Into the heart of the autumn forest. Round him and past him in nerveless haste ‘The dead leaves whirled in a helpless eddy. “Here,” said the jester, “the world makes Teady ‘To die as gladly as Ito waste Like wine that's spilled from a cup unsteady.” He lay in the leaves, and a sound of laughter Rang through the forest ; before him, after, Around, above him the laughter swept. A girl came berrying down the hedges ; ‘The wind dropped dead at the forest edges, Asalamb drops dead from the mountain-ledges. ‘The woman came, and the man that slept | In the jester out of the dead leaves leapt. He snatched her hands and her heart he kept. —WNora Chesson. Winter, the California smelter thief, said that he stole the gold bricks to get_ money with which to construct an air-ship. If he had in- vented his air-ship first he might have been much more successful in getting away with the bricks. —Mew Haven Register. GENTLEMEN'S HEAVY FLAT BELCHER RING, | Write today hun THE BARRIOS DIAMOND CO., 1139 Broadway, Ne THE ONLY COMFORTABLE ARM BAND Mac. Strike up the band, here comes a sailor ! QUARTERLY 's out, none heartier or haler. achtsmen an Join in the jollity! Jackies ashore. Judge Quarterly No. 40 IS READY! You'll find it everywhere at “25 CENTS PER.” ndsmen, good fellows galore, DOES NOT BIND THE ARM. muine witnour re wono EASY evaurro Om eAno, BLAKESLEY NOVELTY COMPANY, Manufacturers, BRISTOL, CONN. Come and See When you visit Milwaukee, come and see us brew Schlitz beer. You will never be content with common beer after that. We will show you a brewery clean as your kitchen; yet compar- atively few ever see it. We will show you the barley we use —the finest that grows. And the hops—such as come only from Bohemia. And the water that an- alysis has proved pure. See how our yeast is developed forever {rom the same mother cell cells that are priceless because the yeast is so perfect. Sce the plate glass rooms where Schlitz beer is cooled The comes only through air filter: will smile at our caution, Then we will show you where we filter the beer, though impurity scems almost impossible, But we go even further. tually steri it is sealed, We ac- © every bottle after You wi our refrigerating rooms, holding a quarter-million barrels. Here Schlitz beer is aged for months before it is marketed. And you will note that the men in charge of the buying and the brewing are partners in the busi- ness. They are there to see that our standards are maintained. We could brew beer for half what we pay, and get about as much for it. To insure absolute purity we double the brew- ing cost. Beer is a saccharine product; an ideal breeding place for germs. Let but a few germs get into it, and they will multiply to million: We use the utmost precaution tokeep them out, then we filter and sterilize the beer to make sure of it. Let us tell you Ww hy we do it: And we age beer for months to thoroughly ferment it, That's an- other large expense; but the result is a beer that doesn't cause bilious- ness as green beer does. And remember that Schlitz beer costs you no more than beer that’s unhealthful. You can just as well get it as to get common beer if you'll ask for it. Order the brewery bottling. eR: HAMROCK II. and CONSTITUTION ~ A beautiful teproduction in colors of Frank H, Scurtt’s superb water-coler painting of the great yachts which are to contest for the America’s Cup. * * size, 16% x 22% inches. Paiste on PLate Parte, ww Eicnt Cotors. Price, 10 Cents per Copy. Willbe forwarded by mail, postpaid, on receipt of price. Address Judge Company, 110 FIFTH AVENUE, New York, * Copyright, 1yo1, by Juoce Company. “MANOEUVRING FOR THE START.” comicbooks.com