Judge, 1901-04-27 · page 14 of 16
Judge — April 27, 1901 — page 14: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains numerous bicycle and automobile advertisements from the early 1900s, along with one editorial piece. The main content is **"The Bicycle as a Tonic,"** featuring a broker explaining cycling's health benefits to friends. His argument—that bicycles work like whiskey, beneficial in any circumstance (tired or energetic, hot or cold weather)—presents cycling as a universal remedy for the "nervous weariness" afflicting businessmen. He claims riding clears "poison" from the system and provides better sleep than rest alone. This reflects genuine Progressive Era health enthusiasm: bicycles were genuinely promoted as therapeutic for urban professionals suffering stress and sedentary work. The comparison to alcohol (then more socially acceptable as medicine) grounds the pitch in contemporary medical thinking. The surrounding ads for Cleveland, Tribune, Spalding, Nyack, and Monarch bicycles reinforce this market positioning—bicycles marketed as lifestyle and wellness products for affluent urban men, priced $25–$75 (substantial sums then). No political figures or satire appear on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Whitman’s Chocolates and Confections Auk for them anywhere. WHITMAN & SON, 6 wt Beret Philadelphia. Whitman’s Instantaneous Chocolate makes @ delicious drink In a minute. No chain is stronger than its weakest link. NATIONAL AUTOMOBILES have no weak points. They belong to that class of superior creations which italways paysto buy. es Go over them piece by piece and you will dis cover the infinite care with which they are constructed. If you cannot examine the machines them selves youare mobil investment you ever made. The National Automobile & Electric Co. 1111 Bast 22nd Street, INDIANAPOLIS, IND. Mlustrated pamphlet mailed free to any address. <F AN HOUR OF CYCLING fon the countey road, where air is pure, is worth a barrel of ton. ie. TRV TT, on a ight running CLEVELAND BICYCLE, $75 to $40 CLEVELAND SALES DEPARTMENT / & Westfield, Mass, and Chicago x THE BICYCLE AS A TONIC. A broker, who was explaining his cycling enthusiasm to his friends, said: “T took up wheeling as a fad, but I keep to it now as an all-around tonic—the best in the world, Funny about wheeling exercise, any- how, d'ye know? It’s good any way you take it, and it's good to take always, It reminds me of whiskey and the way drinking men use it. They take it in hot weather because they're | warm; they take it in wintertime because | cold; they take it when they're tired or feel blue; and they take it when they are in high spirits and want to celebrate, and claim that it always does them good. That, of course, is a delusion ; but it is no fallacy that the bicycle can be used in the same seemingly contradic- tory way and always do you good. I go out in the morning before breakfast. The ride wakes me up, gets the blood to moving lively, gives me an appetite, and I go to the office with more snap and vigor about me than if I simply rode to it ina car, Now at night, when I feel all frayed out and too tired for anything, a ride on the wheel is refreshing. It seems paradox- | ical, but it isn't. My tiredness, like that of all business men, is largely a nervous weariness. If I go to bed I toss for a long time before get- ting to sleep. If I go out on the wheel, though, | I get my nerves quieted and get a new and dif- ferent kind of tiredness—a physical, muscular tiredness that is wholesome and actually feels good. Then I go to bed and get a refreshing sleep. just like a baby or a day laborer. I think winter riding does me the most good, but a good sweating on the wheel on a hot day also does me good. I get the poison out of my system, and find that I stand the heat better than if I just lolled around, Now, that's prac- tically the whole story of my devotion to the wheel. It is good any time; and if you will try it as I have indicated you will find it true and live longer.” BEST FOREIGN HOTELS. London “A TEMPLE OF LUXURY’ HOTEL GREAT CENTRAL London HOTEL ‘RUSSELL’ THE LATEST OF THE suMPTUOUS HOTEL PALACES OF MODERN LONDON THE FINEST HOTEL EUROPE ELYSEE PALACE HOTEL AVENUE CHAMPS ELYSEES PARIS | Nature is an Open Book to the TRIBUNE rider. The wooded path and quiet country lane are brought within easy reach of busy city folks, making each holiday a day of genuine pleasure and companionship, Let us sexp you our TRIBUNE cartatoc. EVERYWHERE HANDLE TRIBUNES. DEALERS $40 to $75 ‘spaper Sketehtog, Designing, ete. Test ares’ quickly for, profitable work. Instruction, adapted to all, Students enthi terns. Write for particulars, teal tebool. Loco Incorporated MATIOSAL SCHOOL OF ILLUSTRATIN Todianapel N THE RACE TRACK and in road races, where great strains are put upon wheels, the Spalding Dicycle has earned a fine reputation. No wheel can stand such service, and Fain success, unless It is staunch and well de «THERE'S MERIT IN THE SPALDII RED HEAD—LOT OF IT!” $75 and $50 NYACK BICYCLES $25 Spalding entalog free of dealers everywhere, or, better, see the rheels, Cotumsia Sates [ePartMent HARTFORD, CONN. $60 to $25 Monarch catatog free. “+ Will you have much dressing on your salad, sir?’ asked the waiter. ‘* Just a little bit.” re= plied the parvenu; “almost nude, in fact. Voukers Statesman. MONARCH SALES DEPARTIENT Chicago New York ‘San Francisco Fortune is usually seen in the company of ss rr pation 1 industry and charity.—S¢. Louis Star, ‘Jepor’s Lipuany le fall of pure fun, No polite comicbooks.com