Judge — April 27, 1901 — page 13: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Folding Pocket KODAK may be carried in the hand without incon venience, and being covered with fine “Your doctors may boast of their lotions, seal grain leather it is dainty and incon- And ladies may talk of their te: . spicuous. But I envy them none of their potions— Being made of Aluminum they are stron; A glass of good Trimble for me.”” and light. Having superb fenses anc accurate shutters they are capable of the best photographic work. $10.00 to $17.50. EASTMAN KODAK CO. ue free at the on by mak. Rochester, N. ¥. (From The Newspaper Maker, Feb. 21, 1901.) ONLY CLEAN NEWS. THE SUCCESS OF “THE NEW YORK TIMES” CONTAINS A VALUABLE LESSON. that Tar Tiwes prints almost as many lines of book advertising as all of the ther New York | 1 THEY TAKE ALL THE ROUGHNESS FROM THE ROAD. NEWSPAPER PUBLISHERS WHO PREDICTED ‘Tax Tiares's supremacy among book buyers; FAILURE NOW APPLAUD 178 SUCCESS-ITS ADVERTISING PAGES AS FREE AS PAGES FROM OBJECTIONAB! FEW FIGURES OF 1: T. Tar New York Times has made the im- yortant’ and significant announcement that Massage. Offers of large salaries. Offers of something for nothing. Guaranteed cures. Large guaranteed dividends, Tho advertising totals for a month show that it led every other New York morning paper in financial advertising and in news, thereby establishing its standing in the estima tion of men of affairs; that ited every other morning newspaper in'dry goods advertising, thereby obtaining a certificate of merit as a. home paper. That THE Trxes reaches an army of the best hat fa six days of ‘the week it leads all other bee aries Pi thattetvece and toot, ile vewspapers, except The World and Journal, in | successful advertisers in New York. | It gives volume of circulation in New York City, and | a quantity of quality. Itavoids all acrimonious _ that it leads all, without exception, in adver-| ani ‘unncighborly yethods, a fact which is = even if the page that John Wanamaker ioerts in THe Tres daily is excluded from Tae Tites's total. This advertising suprem- uy becomes, more interesting when it is sated that Taz New York Times excludes from its columns may advertisers, notably the kaling patent medicine advertisers, It prints tlarger quantity and a greater variety of news tatter than any other New York newspaper tod makes a profit as a one-cent paper. conspicuously noted in its recent publication of ‘a comparative statement of advertising for the month of December, 1900, and January, 1901, wherein it omitted the names of all other news- papers, Tho statement was as follows : Agate Lives. Ist—Tue New Yorx Times... 14,257 24 N.Y. morning paper in number lines, 648,442 7 Tee success of Tue New York Tres has|Sd 2 = 619,115 sstonished and pleased those publishers who] gy « oo 482,051 fared the ‘yellow peril.” It has demolished ay toe popular superstition that the people's taste| 5th “ “396,059 8 for newspaper literature had become so de- ew uooO® és Saas rated that sensationalism was the life and | &h Ee roit of a daily newspaper. Publishers who|7th «8 “300,313 chimed to expert knowledge boldly declared that a newspaper conducted on the same lines} The reduction in price of Ta Tites from T. ‘Tar Tistzs could not prosper on a one-cent | 3 cents to 1 cent on October 10, 1898, was at- tas, “They now concede their mistake, and clare tat it has taught them a lesson. In {tis declaration, also, they are mistaken, as Te New You Tries has only reminded them of that which they had forgotten. It has a them that a newspaper fit for the home 's the best sort of a newspaper, and that the tisement of any publication is the of those who read it, How has this remarkable Icad been obtained ? What is tue royal road which THe Ties has the refusal of Tuk Times to take back unsold Z . fusal of Tax T1 ko back unsold! 79 7 trieled ' ‘What are its methods? ‘The answer | copies within the Metropolitan district, It ad-| a7 @%¢éerX ‘found in the motto: * All the News That's| heres strictly to its advertising rates, and it 7 Ftto Print.” It has modestly attempted to| protects advertising agents upon the’ theory fleet, nt to make, public opinion. It has} that agents encourago advertising. Dealers Bapwix—" It cost old Tytephist fifteen hundred dollars last year to pay for his wife's final to's a complete daily newspaper, edited | and agents of every class are required to pay| massage.” {ee the ~i-respecting man, his wife, son, and | their bills promptly. Snide Well, bealways a rset satel iecicaae ane: P is SMILER: ell, he always said he believed in putting money into circulation. oes it fs ed in freak tpceaphy Ithes| Ja Tax Satonpay Book Review, which Soiled» inationalisin and fakes of every de | THE TiMeS publishes as a supplement, and in ription. TUhas not attempted to do stunts in | Which it treats books as news, it has promoted {be nam: f public service. It has cultivated | #2 Understanding and an appreciation of the Gh. ‘ayartiaiv'y and independence. Tt does not | best literature die hei nc tpet y ohrite Uae Frat any cdvertisement in the ordinary news| SAYS it has set an examplo which other, news: Flammarion’ weet ts Paper, and it prints “readers” in | POO tn we York, and nearly everyone in upon opera and Re eee tady.® after: theca: ibe country, now bas'a well-couductod lterary field glasses is caja”! * ¢xpurgatorius in advertising in-} department. Imagine, if you can, the extent & guarantee Hodes of the uplifting influence thus wrought upon fouttiess optical Wonder vitests, the minds of millions who require a constant construction per sae! whetting of the intellectual appetite for the fect definition Prize pr: ves. acquirement of knowledge.” and grest light Tmmorn’ iwoks, Tho results of Tar Tites's efforts have gathering power Diseases £m encou publishers elsewhere to resist the Originolity of design nee: yellowish tendency, and in this respect Tar and artistic effect. From $500 Femate its ‘Thies has rendered'a public service. Ta New imap ae Fort Yorx Ties is one of the few newspapers that each gloss benrs the name Phrmaren, llers, are owned and controlled by the men who are 22 5¢ » fats Seller wogaged in ies management, 13 per ree Irvoy wats, wholly en; in its management, 75 per cent. New York, hil Of ite stock being owned by the mea who make 125 W. 42st almist the paper. tended not only by an extraordinary’ advance Whiskey : Green Label. ATALL FIRST-CLASS DEALERS in sales but by an improvement in the quality of news, THe Times bas avoided free distri- butions, prizes, and souvenirs of every sort, relying upon the merit of the paper to carry it into the homes and to keep it there, On tho best authority it is said Tar Ties could, if it would, make a statement of circu- lation guaranteeing over 100,000 copies per day. One indication of the stability of its demand is, AP he ee LEME AT RONEXE ZO MEVENENEHE YOAPREKEREKCKENT EKG UE TONEN NONE FO NOTE TPTENENOTENETONONO “AS IF ON VELVET” HARTFORD TIRES. THE HARTFORD RUBBER WORKS Co., HARTFORD, CONN. comicbooks.com