Judge, 1901-03-09 · page 13 of 22
Judge — March 9, 1901 — page 13: what you’re looking at
What you’re looking at
This page is primarily a **Prudential Insurance advertisement** rather than political satire or a cartoon. It announces a new insurance policy format for the Prudential Insurance Co. of America. The phrase "The Inauguration of a New Policy" puns on "inauguration" (typically associated with presidential swearing-in ceremonies), applying it instead to a new insurance product launch. The only visual element is an engraving of the **Rock of Gibraltar**, used metaphorically to suggest strength and stability—a common advertising tactic of the era to convey that Prudential's financial backing is as solid and immovable as Gibraltar. The ad emphasizes accessibility: simple terms, flexible payment options (annual, semi-annual, quarterly), and available ages 16-65. The company president, John F. Dryden, is named. This appears to be from the early 1900s based on typography and advertising style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Inauguration of a New Policy MARKED THE OPENING OF A NEW YEAR OF SUCCESS IN THE ORDINARY DEPARTMENT OF The Prudential] This Most Modern and Liberal Policy is A PLAIN AND SIMPLE PROMISE TO PAY ; It Contains No Confusing Technicalities 8 Varieties of Plans—Whole Life, Limited Payment Life and Endowment. Cost Low—May be paid for Annually, Semi-Annually, or Quarterly. SOME OF THE BENEFITS Incontestable—After one year. Non-Forfeitable—After first annual premium is paid. Liberal Cash Dividends—At periods selected. Cash Loans—May be used to pay premiums if desired. Grace in Payment of Premium—No interest charged. Extended Insurance—Automatically prevents lapse. Paid-up Insurance—Protecting the policy-holder’s interests. Annual Cash Surrender Values—Amounts plainly written in policy. Instalment Privilege—Providing yearly income for beneficiary if desired. Trust Fund Privilege—Affords secure investment for proceeds of policy. Payment of Olaims Immediately upon the receipt of satisfactory proofs of death. ACES 16 to 65 AMOUNTS $1,000 to $100,000 FULL PARTICULARS AND SAMPLE POLICY AT YOUR AGE GLADLY MAILED FREE ON REQUEST TO {¢HAS THE 5 '- STRENGTH OF ADDRESS DEPT. R " GIBRALTAR JOHN F. DRYDEN, President HOME OFFICE, Newark.N. J. Tue PRuDENTIAL [NSURANCE Co. or AMERICA