Judge, 1900-10-20 · page 15 of 26
Judge — October 20, 1900 — page 15: what you’re looking at
What you’re looking at
This is a full-page advertisement, not editorial satire. It promotes Lion Brand collars, cuffs, and shirts by the United Shirt & Collar Company of Troy, New York. The ad features a young child modeling a large detachable collar, illustrating the product's key selling point: interchangeable components (collars and cuffs) that work together as a coordinated system. The headline humorously attributes the endorsement to "Papa," suggesting parental approval of the practical design. The lion trademark and product names (Alona, Clarinon, Bayonne) are displayed inside the collar. The ad emphasizes affordability, quality, and convenience—that customers needn't buy expensive complete shirts when collars and cuffs could be replaced separately at 25 cents. This was practical nineteenth-century consumer messaging, as detachable collars extended garment life and reduced laundry burden.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ts ie ane: Ta EMT STOLE 2 Here is style—approved—original. pular; quality and workmanship the finest: with collar, shirt and cuffs all under one brand made to fit each other, which makes them fit you, combining comfort with fashion. You cannot duplicate this combina- | tion at any price. Two collars or two cuffs cost 25 cents. It doesn’t pay to pay more. Shirts cost $1, $1.50 and $2.00; depend- ing on the kind you want. Ask your furnisher, Thiscollar is supplied in quarter sizes and three heights as marked. UNITED SHIRT & COLLAR CO., Makers, Troy, N. ¥- comicbooks.com