Judge, 1900-02-24 · page 11 of 16
Judge — February 24, 1900 — page 11: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward **product advertisement** for Colgate's Shaving Soap appearing in Judge magazine. Two prominent New York City barbers (J. Hysler of the Manhattan Hotel and Valentine Kolb of the Holland House) provide testimonials endorsing the soap's superior lathering properties and economy. Both claim decades of barbering experience and praise how little soap is needed compared to competitors. The advertisement then lists dozens of prestigious hotels, government buildings, and clubs across America that allegedly use the product, lending it credibility through association with high-class establishments. This represents early 20th-century advertising strategy: using expert endorsements and institutional prestige to market consumer goods. There is no political commentary or satire present—merely commercial promotion using the magazine's pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Two Leading New York City Barbers Give the Secret of the Success of |Colgate’s Shaving Soap J. HYSLER, of the Manhattan Hotel, says: “My experience with Colgate’s Shaving Soap since its introduction, about eighteen months ago, has been most satis- factory. It is so decidedly better than other soaps that it took my men a little time to learn how to use it to the best advantage. It is so rich in lathering properties that much less should be taken on the brush than of any other soap | have ever used during the last forty-three years.” VALENTINE KOLB, of the Holland House, says: “For the last fourteen months I have used Colgate’s Shaving Soap with the best possible results. I find that a well-moistened brush, turned only two or three times on the soap, takes up enough to. produce an abundant and creamy . lather on my customer's face. It is a wonderful soap; the best : and most economical I have used in my forty years’ experience.” Hontaxy Mouse, , New York. Colgate & Co.’s Shaving Soap is also endorsed by the proprietors of the following high-class parlors: Ps able Life Building, New York, Mutual Life Building, New York, St, Nicholas Hotel, Cincinnati, Palmer House, Chicago, Windsor Hotel, Montreal, “s Vork Life Building,“ Fifth Avenue Hotel, Palace Hotel, Hotel Anderson, Pittsburgh, Chateau Frontenac, Quebec, : bs Fall River Line, The Arlington, Washington, D.C. Hotel Lincoln, The Jefferson, Richmond, Va., Hotel Touraine, Boston, The Raleigh, & Hotel Duquesne, Chicago Limited, P. R. R. < Parker House,“ United States Senate Bldgs,“ Pennsylvania R. R. Depot, Jersey City, Southern Hotel, St. Louis, Adirondack." * Bourse Building, Philadelphia, U.8. House of Repres. Bldgs. “ Hotel Metropole, St. Joseph, Parliament Building, Ottawa, tsity Club, “ Hote! Lafayette, The Weddell, Cleveland, N. ¥. Central R. R., Chicago Limited, St. Charles Hotel, New Orleatis, wen Club, “ Stratford Hotel, ° ‘The Hollenden, Louisville Hotel, Louisville, Hotel Ponce de Leon, St. Augustine, Fla, ‘ard Oil Building, = * Hotel Vendig, “ Boody House, Toledo, ‘The Queens, Toronto, Hotel Alcazar, New Vork Stock Exchange, “ Hotel Walton, st Produce Exchange, “ Hotel Rennert, Baltimore, comicbooks.com