Judge, 1896-06-20 · page 15 of 22
Judge — June 20, 1896 — page 15: what you’re looking at
What you’re looking at
This is primarily a **beer advertisement**, not political satire. The page promotes Pabst's Milwaukee beer and Pabst Malt Extract tonic. The central image depicts a **medieval German knight on horseback**, reinforcing the headline's claim that "The Art of Brewing Was Developed by the Germans." This visual establishes German brewing authority and tradition. The advertisement claims Pabst Malt Extract is a health tonic that combats "languor" (lethargy) by stimulating the constitution and providing "lifting, strengthening sensation." The text promises it gives "courage for any undertaking." This reflects early 20th-century marketing practices where alcohol products were marketed as medicinal tonics rather than pure beverages. The nostalgic Germanic imagery appeals to Milwaukee's large German-immigrant population while suggesting Pabst beer represents authentic German quality. The slogan "Milwaukee Beer is Famous—Pabst Has Made It So" emphasizes brand prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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