Judge, 1895-06-01 · page 11 of 16
Judge — June 1, 1895 — page 11: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** for Pabst Malt Extract, not political satire. The page uses Egyptian imagery—a pharaoh, pyramids, and exotic birds—as decorative Orientalism to suggest ancient wisdom and timelessness, positioning the product as fundamentally sound. The ad claims Pabst Malt Extract is nutritious "food" rather than mere medicine, made from barley and hops. It promises real strength for the body and nerves, and claims benefits for nursing mothers and those with digestive problems. The text explicitly rejects "drugs and empty stomach" remedies, positioning this extract as wholesome sustenance. The Egyptian setting appears chosen for visual appeal and to evoke durability—like the pyramids have endured, so will this product's benefits. There's no clear political message; this is straightforward early-20th-century advertising using pseudo-scientific health claims and exotic aesthetic appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\ | ftod Foe | A Pint of Food Now a real tonic is some- thing to build you up, give you strength—not fictitious strength —but real strength. The world has lived on grains since the world began, and «bread is the staff of life.” Bread is a sup- port, but you can’t lean on drugs and an empty stomach. A con- centrated extract the very essence of that most invigorating grain, barley, with the soothing, gen- tle, somnolent, and wholly bene- ficent extract of hops, forms a true Tonic,— one that is a food. Food alone gives real strength. Ours is this kind. Barley for the body, hops for the nerves, the mind. There is a substance to it; it is vivifying, lifes produce ing, gives vim and bounce — it braces. It is not merely a tem- porary exciting agent, either — itcures. Pabst Malt Extract is a builder.—feeds blood, brain and bone. It will quiet the nerves, give sleep, drive out dys- pepsia, and for a nursing mother it is salvation for her self and baby. Add The “Best” Tonic to your regular food daily —a pint bottle is quite enough and you will be astounded at the re- sults in two weeks vey | Pabst Malt Extract erie THE “BEST” TONIC EGYPT