Judge, 1892-11-26 · page 11 of 18
Judge — November 26, 1892 — page 11: what you’re looking at
What you’re looking at
This is a **Liebig Company advertisement** disguised as editorial content in Judge magazine. The image shows a chef holding a tureen, with a jar of Liebig's Extract of Beef prominently displayed. The "poem" is a mock-serious Thanksgiving greeting that repeatedly promotes Liebig's beef extract as essential to holiday celebration and winter comfort. It's satirical advertising—the text absurdly elevates a commercial product to near-religious status ("Thank God for...the great Liebig Company"), treating beef extract as fundamental to health, home, and morality. This exemplifies 19th-century advertising practices where companies paid magazines to publish promotional content styled as legitimate editorial material. The satire lies in the exaggerated reverence for a mundane cooking ingredient, poking fun at both aggressive advertising and consumer culture's growing influence on American traditions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE 353 py Fi Ul | THE CHEF’S THANKSGIVING GREETING, Y GREETINGS on Thanksgiving day, Extract of beef, extract of joy— The day of all the year the chief. I serve this wealth of health to thee, I greet you with the best of Soups, And sending everywhere good cheer, All made from pure extract of beef. Salute the Liesic Company. So, as you gather in the home No peace like that of home, sweet home, And exchange the usual pleasantry, In our dear land, or o'er the sea— Thank God for health and loving ties, No flavor, wholesomeness and health And the great Liesic Company. Like Liesic’s Extract cookery. Oh, when the winds of winter blow We gather round the groaning board, And laugh to see the blinding snow Fall drifting o'er the winter's hoard. The crackling fire brings cheer and health, With good beef tea we warm our throats; Good cheer, good times, good morals, wealth, Where Liesic Company's banner floats! XUM comicbooks.com