Judge, 1891 · page 57 of 69
Judge — 1891 — page 57: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **paid advertisement** for Pears' Soap disguised as editorial content in Judge magazine. The page mimics the magazine's satirical style with ornamental borders and rhetorical questioning ("How has it come to pass...") to appear as commentary rather than advertising. The ad employs a common sales tactic: it praises the product's quality while simultaneously warning against cheaper substitutes that druggists allegedly push for higher profit margins. The language emphasizes purity and authenticity ("Pure Soap," "best and purest soap in the world"), implicitly suggesting competitors are adulterated or inferior. This represents late-19th/early-20th-century advertising disguised as magazine content—a practice that blurs editorial and commercial boundaries. The "Warning!" section particularly reveals the ad's true purpose: discouraging consumers from accepting alternatives, benefiting Pears' market dominance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE'S ANNUAL. Flow has wt come to pass that all the world. insists on having PEARS’ SOAP ? It is soap and a a ee nothing but soap. * * Pure Soap. Pears’ Soap. | 3 i i Why Is It that numerous druggists accord to PEARS’ SOAP a foremost space —————_ in their shops, and justly extol its merits? BECAUSE they are shrewd enough to know that it draws trade; nor can there be any question but that Pears’ being a perfect soap, deserves their honest commendation. Warning ! Beware of the avarice of some other druggists, which prompts them eae to palm off cheap and worthless sudstitutes which afford larger profits. Shun these subterfuges, and see that you get the genuine PEARS’ Soap which is proverbially known to be the best and purest soap in the world. Tecnesamine PEEpErees Fee ENE Tes Here KEE (EF Lnsist upon having Pears’ Soar. Substitutes . are sometimes recommended by druggists for the sole purpose of making more profit out of you. 3 tai 3 oerret leat =] il, AEA SFI ORHAN 11 OE TOTED ONN NR TENNES LERET OTE 1 LE DESETTNNE HORNE EE DIANE Lee REESE OA LOTTE SETSL ELLERY oo VCCI LEELUTTTA ETI OER ELATTT TTT CUULOLTENNNT OTN ETON TE NOEL OE ENONLAETT FENTREA TENET LERTSEEED GDL LTTE TS 198 OEOERROTAEES OOO ET TS TEE CRASS Lt comicbooks.com