Judge, 1891-08-01 · page 19 of 20
Judge — August 1, 1891 — page 19: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a full-page advertisement for Williams' Barbers' Soap, published in *Judge* magazine. The image shows a bearded man's head in profile, rendered in a classical engraving style, serving as the product's trademark. The ad promotes the soap's purported benefits: cleansing, healing, and invigorating properties for hair and scalp conditions like dandruff and eczema. The advertisement emphasizes the product's superiority over "cheap shampoo solutions" (which allegedly cause a "prickly feeling"), targets barbers as endorsers, and offers a sample cake for one cent. It notes the company was established over 150 years prior, suggesting longevity and reliability. This represents typical late 19th/early 20th-century advertising strategy: using classical imagery, testimonial appeals, and competitive positioning to market personal grooming products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cleansing, Healing, Invigorating. HE rich, fr nt lather penetrates, goes clear to'the roots of the hair, loosen: nd removes dandruff and stops the itching. Curative properties of great value are incorporated in WILLIAMS’ Soap, Eczema, scalp-wounds, all forms of irritatiwn of the Skin and Scalp are soothed and healed by its daily use. It gives new life and lustre to the hair. That dead, dry appearance gives place to a glossy softness. ‘Try it Yourself. Ask your Barber to. DIRECTIONS | Wet the head thoroughly. I Your Barber to try it. ‘AR better than any other shampoo preparation; purer, neater, and. more cleansing. None of that sharp, smarting, drawing, prickly feeling which the cheap Shampoo Solitians cause. WILLIAMS’ SOAP is adways ready. Its use saves time—saves money. It heals, comforts and refreshes. WILLIAMS’ BARBERS’ SOAP is becoming the fayorite TOILET Soap in the homes of the masses. Extremely pure and delicate. Ask Your BARBER for a package. Rub on the soap, then work up the rich, creamy lather by rubbing the heal thoroughly. The for SHAMPOOING { longer the lather remains in the hair, the more beneficial the results. It is very healing. A SAMPLE CAKE — <2! for a week's toilet. enough for a hundred shampoos— mailed to any address for a scent stamp. THE J. B. WILLIAMS CO., GLASTONBURY, CONN. (Estastisnep over HALP A Huxprep Years.)