Judge, 1891-05-02 · page 18 of 20
Judge — May 2, 1891 — page 18: what you’re looking at
What you’re looking at
This is a full-page advertisement for *Frank Leslie's Illustrated Newspaper*, a prominent American illustrated weekly. The text promotes the publication's value as family entertainment and education. The ad highlights several features designed to appeal to middle-class households: contributed articles by prominent figures (including General Sherman and Frederick Douglass), fashion coverage for women, investigative columns on life insurance fraud and Wall Street investment advice, amateur photography contests, and fine illustrations. A notable section advertises a German-language edition (*Illustrirte Zeitung*), marketed as an educational tool for families learning German—reflecting late-19th-century immigration patterns and the value placed on language instruction. The recurring emphasis on affordability ("one cent a day" for $4 annually) and family-appropriate content ("scrupulously omitted" offensive material) targets middle-class respectability. This is essentially a product pitch dressed as editorial content, common in period magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every refined household circle in the United States will be benefited by a weekly visit from Frank Leslie’s Illustrated Newspaper. Tt costs only $4.00 per year—about one cent a day—and is full of the best illustrations of current popular events, of the finest artistic pictures, and the most interesting and instructive stories, descriptive articles, pocms, and general reading. Some of its features may be described as follows : Contributed Articles.—Each week has as a feature of its editorial page, a contributed article from some eminent writer. Among the contributors of the past year have been the Hon. CHauNcEY M. Depew, the late Gen, Wau. T. SHERMAN, Epwarp ATKINSON, the noted Boston economist ; Erastus Wisan ; Orromar Haupt, of Paris, the noted writer on finance ; the Hon. Freperick Dovctass; Mrs. x CAMPBELL; the Hon. Jon Jay; Prof. Scarsorouon, of Wilberforce University ; the late E. Sprxyer, and a large number of other distinguished writers. A Family Paper.—No other paper in the United States prints so many and such accurate illus- trations of contemporaneous events as Frank Leslie’s Illustrated Newspaper. Everything offensive to good taste is scrupulously omitted. It is the great family illustrated newspaper of the day. The Fashion Article.—Miss Exta Starr’s illustrated fashion article is a feature that the ladies especially appreciate, and combined with the contributed story and poem, makes the Weekly a welcome visitor to the family circle. Life Insurance Frauds.—The weekly contribution of the ‘‘ Hersit,” in answer to inquiries about various life insurance frauds, is the most popular column printed by any newspaper in the United States. It has led to thousands of inquiries, all of which have been answered satisfactorily. Points for Investors.—The Wall Street article by “Jasper,” answering inquiries regarding investments on Wall Street, and giving light on many dark questions connected with investment, is written by one of the ablest and most experienced financiers of Wall Street. ‘This column is a unique feature of journalism, and is read with special interest by those who have money to invest. Amateur Photographic Contests.—The Amateur Photographic contests of Frank Leslie’s Illustrated Newspaper have excited world-wide admiration. In nearly every issue of the paper, a full page of the best contributions of amateur photographers is given, reproduced from photographs submitted in the various competitions. ‘This is another unique and attractive feature peculiar to the paper. Fine Ilustrations.—Each issue of Frank Leslie’s Illustrated Newspaper contains from thirty-five to fifty illustrations, all of them first-class, all of contemporaneous interest, none of them offensive to the most scrupulous taste, and all adapted to the inspection of the family. The letter-press is guarded with equal care and attention. The German Edition of Frank Leslie’s Mlustrated Wewspaper is known as Frank Leslie’s Illustrirte Zeitung, and is the only German Illustrated News- paper of the kind published in the United States. It is sold for $4.00 per annum, and is subscribed for not only by German families, but by many families in which German is being learned. It is found to be the most convenient and pleasant instrumentality for teaching German that has ever been devised. One Cent a Day.—At the rate of $4.00 a year, Frank Leslie’s Illustrated News- paper costs the subscriber each week less than eight cents, or about one cent a day. What family in the United States can afford to be without it? The Best in the World !—Frank Leslio’s Mustrated Newspaper hag the finest clientage of any similiar publication in the world, comicbooks.com