Judge, 1891-05-02 · page 17 of 20
Judge — May 2, 1891 — page 17: what you’re looking at
What you’re looking at
This is **not a political cartoon** but rather a **subscription advertisement** for Frank Leslie's Illustrated Newspaper, a major American family publication established 1853. The page promotes a contest targeting boys as subscription salesmen. The newspaper offers escalating prizes based on recruitment success: - **20 subscribers** = "Boys' Junior" Safety Bicycle (~$30-35 retail value) - **15 subscribers** = Double-barreled breech-loading shotgun - **8 subscribers** = Complete photography outfit ("Eclipse" camera with developing instructions) - **4 subscribers** = Fishing rod by sporting goods maker A.G. Spalding & Bros. **Context for modern readers:** This reflects late-19th-century business practices where publications used child labor as subscription agents, incentivizing sales with desirable goods (bicycles, sporting equipment, cameras—luxuries then). The prizes reveal what boys valued: outdoor recreation, technology, and independence. The "carriage free" shipping note indicates these were substantial, valuable items.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
® THE GREATEST ILLUSTRATED FAMILY NEWSPAPER OF THE AGE. ABOUT ONE CENT A DAY. @ ® BOYS, RANK LESLIE'S, the greatest illustrated newspaper of the age (subscription price READ only $4.00 per year—about one cent a day), has decided to give the boys of America a THIS ! chance to show their enterprise, and with that end in view offers the following prizes : ESTABLISHED 1853, ® ONLY FOUR DOLLARS PER VEAR; mo CAL KeeO EERE REEEEEOR EE LERSEEREE LEE RAE DENS EeeeeNedL 14400 z Peeee crea santas erenee FIRST PRIZE. ‘© every boy who will send_us 20 yearly subscribers, and $4.00 for each subscriber, we give the Boys’ Junior” Safety Bicycle, from the well- known firm of R. L. Coleman & Co., 40 Park Place, New York City, Agents for the Western Wheel Works. The machine is a beauty, all trimmings being nickel-plated. Lamp-bracket, Oil-can and Steel Wrench go with each one. It retails at from $30.00 to $35.00, We give it away, SECOND PRIZE. © every boy who will send us, 1§ yearly subscribers, and $4.00 for, each subscriber, we give a first-class Double-Barreled Breech - Loading Shot Gun, with complete Implement Set and Case. This gun cannot be matched, and is certain to please every boy who earns it. THIRD PRIZE. 'O every boy who will send us § yearly sub- scribers, and $4.00 for each subscriber, : we give a complete Photographic | Outfit, known as the celebrated House- man’s No, 2“ Eclipse,” with full instruction in regard to taking and developing pictures. Double-Barreted Breech-Loading Shot Gu: FOURTH PRIZE. ‘0 every boy wno will send us 4 yearly subscribers, and $4.00 for each sub- scriber, we give a fine Split Bamboo Rod, Reel, Line and % Dozen Hooks, You can have your choice of a Fly Rod, 10 feet long, or a Bait Rod, 834 feet in length. ‘These rods are specially made for us by Messrs. A. G. Spalding & Bros., of New Vork, and each one has an estra tip. Each prize will be forwarded carriage free. Photographi: Outht, ~The GERMAN Eaton of oe bedi sR BY Aud 1s the only German Frank Leslie's Ilustrated Newspaper H A as | Illustrated newspaper ot the kind is known a3 Published in the United States, Address HARRY A. ELY, Manager Subscription Department, FRANK LESLIE’S ILLUSTRATED NEWSPAPER, 110 Fifth Avenue, New York City, “?"2anhgp Ret Reyts rime 65 comicbooks.com