Judge, 1890-12-06 · page 44 of 52
Judge — December 6, 1890 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a full-page advertisement for The Mutual Life Insurance Company of New York, positioned as a Christmas gift recommendation. The ad emphasizes the company's scale (assets of $136 million as of 1890) and mutual structure (no stockholders, profits go to policyholders). It introduces a new financial product called "Life Consols"—essentially investment-insurance hybrids offering 6% returns, purchasable in installments, maturing in 10-20 years. The appeal combines financial security with mortality protection: if an owner dies before completing payments, heirs receive the full principal plus interest. This addresses a genuine concern for families in the 1890s—leaving dependents financially vulnerable. The prominent names (Richard A. McCurdy, President) and astronomical payout figures ($287 million distributed to policyholders) serve as trust markers. There is no satirical angle here—Judge's editorial simply endorses life insurance as sensible holiday giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHRISTMAS JUDGE THERE IS NO BETTER CHRISTMAS GIFT THAN A LIFE INSURANCE POLICY IN A SOUND COMPANY. Ghe /futual Life Insuranee Rompany OF NEW YORK Is the Largest and Best in the World. ASSETS January 1st, 1890, $136,401,328.02 NEW BUSINESS in 1889, 151,602,483.37 ANNUAL INCOME, - 31,119,019.62 PURELY MUTUAL. --.- NO STOCKHOLDERS. NO OTHER COMPANY HAS SHOWN RESULTS SO PROFITABLE AND GRATIFYING TO POLICY-HOLDERS. ITS POLICIES ARE THE MOST LIBERAL and DESIRABLE ISSUED. It has Paid Policy-holders since Organization, ~ ~ - $287,681,948.20 RICHARD A. McCURDY, Presipent. ROBERT A. GRANNISS, Vice-PRresmpent. THE NEW “LIFE CONSOL” The Mutual Life Insurance Company of New York has placed upon the market a new form of security called The Mutual Life Consol, to which it invites the attention of those who are seck- ing safe and profitable investments for surplus funds. Six per cent. consols are issued in denominations of $ coo and upwards. They are pur- chasable by the payment of one sum, or by a limited number of annual instailments of from § to to per cent. of the principal. They mature in 10, 15 and 20 years In case of the death of the owner prior to the completion of the purchase the Mutual Life agrees to cancel all further payments and pay to the heirs the principal and accrued interest at the rate of 6 per cent. per annum, Thus, should the owner of a $10 000 consol die after having made five annual payments, his estate would realize $13,000 ; after 10 payments $16,000, and so on. Atthe selected period of maturity the consol may be either terminated or continued at the option of the holder as follows : 1, Settled for its face value and its share of the company’s profits to.the date of surrender, the holder thereafter receiving a reduced income for life. 2. Retained to be cashed at the death of the owner, In the meantime it will produce an annual income of 6 per cent., besides participating in the company’s regular dividends, The accumulated profits will be paid in cash at the maturity of the consol and annually there- after, or may be applied to increase the estate and life income. The chief advantages of these consols over other forms of investment are : 1.” The creation of an immediate estate by the payment of a comparatively small sum 2. Acquirement of a safe and certain income for the later years of life. 3. Reasonable cost considering the character of the security furnished. 4. Freedom from risk of loss and from taxes. 5. The payment of three installments secures to the owner an estate and income for propor: tionate amounts. The character and standing of the company offering these securities are well known, both in the United States and abroad At the beginning of this year it had a business on its books of 56§ million dollars. It had cash assets of 136 million dollars. The Mutual Life Consols will be issued in a variety of forms to suit individual preferences. Further particulars, prices and estimates will be cheerfully furnished on application to the Company's nearest agency. 3 comicbooks.com