Judge, 1889-04-27 · page 23 of 28
Judge — April 27, 1889 — page 23: what you’re looking at
What you’re looking at
This page is not a cartoon—it's a **full-page advertisement** for the United States Electric Lighting Company, leased and operated by Westinghouse Electric. The ad promotes arc and incandescent lighting systems for commercial and institutional buildings. It establishes credibility by listing major clients, including prominent New York landmarks (Equitable Building with 7,000 lights, the New York Times building, the Judge Building itself) and government facilities (State Capitol, U.S. Post Offices, courthouse). The inclusion of the Judge Building among clients is notable: Judge magazine is advertising in its own pages, using itself as a testimonial to the product's quality. This was common practice—the magazine's own infrastructure served as proof of the technology's reliability for important institutions. There is no political satire or social commentary here; this is straightforward commercial promotion typical of late-19th/early-20th-century trade advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LEASED AND OPERATED BY The Westinghouse Electric Company of Pittsburgh, Pa. Offices: 120 Broadway, New York. Factory: NEWARK, N. J. MANUFACTURERS OF THE SIMPLEST AND BEST SYSTEMS OF ARC AND INCANDESCENT LIGHTING FOR OFFICE BUILDINGS, HOTELS, FACTORIES, ETC. =e Send for Catalogue and Informations ——— SOME OF THE LARGEST BUILDINGS IN THE COUNTRY ARE LIGHTED BY THE UNITED STATES SYSTEM, AMONG THEM BEING THE FOLLOWING: EQUITABLE BUILDING -— - 120 Broadway, New York City 7000 lights MUTUAL LIFE INS. CO.- - - 82 Nassau St. “ 2500 CENTRAL TRUST CO. - Wall St., “ . 800 NEW YORK “TIMES” - - Park Row, “ - 1200 JUDGE BUILDING ~ 16th St and 5th Av. “ 1200 STATE CAPITOL - - - - Albany, N.Y. - - - 4000 ALLEGHENY CO. COURT HOUSE - Pittsburgh, Pa. ; 2600 U.S. POST OFFFICE - - - Philadelphia . - 2500 Chicago - - 2300 ~ St. Louis, - - 2300 IROQUOIS HOTEL - = Buffalo, N. Y. - = = 2800 MASSACHUSETTS GEN’L HOSPITAL Boston, Mass. = ~ - 800